Senior Media & PR Specialist – LATAM

PU Prime; Argentina; On-site; ARS 75,922,000 - 121,475,000; Full time

Job summary

PU Prime is seeking a Senior Media & PR Specialist for LATAM to strengthen media presence, public relations, and local communications across Spanish-speaking LATAM. This senior IC role requires hands-on leadership, strong journalist networks, and a track record of translating global campaigns into culturally relevant Spanish-language content.

You will manage PR content creation, events, and localisation, while maintaining the company's online reputation and engaging with regional media partners.

Qualifications

• 5+ years of professional experience in PR, media relations, or marketing communications.
• Proven ability to build relationships with journalists and media outlets.
• Strong writing and editorial skills in Spanish and English.
• Ability to translate and localise content for LATAM audiences.
• Experience with digital PR and online reputation management is a plus.

Responsibilities

• Develop and maintain relationships with journalists and media outlets across Spanish-speaking LATAM.
• Create and edit high-quality PR content in Spanish, including press releases and articles.
• Coordinate interviews, press briefings and media opportunities for executives.
• Lead localisation of global campaigns into natural, locally relevant Spanish.
• Support events and external representation at industry functions.
• Provide local market insights and adapt campaigns for LATAM audiences.
• Monitor online reputation and manage brand sentiment across LATAM channels.

Skills

Public Relations

Media Relations

Spanish & English

Content Writing

Localization

Stakeholder Management

Job description

We are looking for an experienced Senior Media & PR Specialist – LATAM to strengthen our media presence, public relations, local communications and online reputation across Spanish-speaking Latin America.

This is a senior individual contributor role with regional ownership, ideal for someone who is highly hands-on, well-connected, an excellent communicator and confident representing a global brand externally.

You will be responsible for building and maintaining relationships with journalists and media outlets, identifying PR opportunities, developing high-quality Spanish-language PR content, managing our Spanish-language online reputation, and representing the company at selected local events and industry activities.

As a key local marketing representative, you will also support the localisation of global English marketing communications into Spanish and contribute to a wide range of regional marketing initiatives, campaigns, partnerships, events and brand activities when required.

This role requires someone who can move comfortably between relationship building, content creation, localisation and hands-on marketing execution — from meeting journalists and attending industry events to writing press releases, adapting global campaigns for Spanish-speaking audiences and supporting local marketing initiatives.

Experience within Forex / CFD trading, fintech or financial services is a strong advantage, but not mandatory.

What You’ll Do

Media Relations & PR

• Build and maintain strong relationships with relevant financial, business, technology and mainstream media across Spanish-speaking LATAM.
• Develop a strong network of journalists, editors, publishers, media partners and other relevant industry contacts.
• Proactively identify media and PR opportunities that increase brand awareness, credibility and visibility.
• Pitch company stories, market insights, product developments, partnerships, sponsorships and corporate initiatives to relevant media.
• Coordinate interviews, media briefings, executive commentary and other PR opportunities.
• Maintain and continuously expand a regional media database and relationship network.
• Work with external PR agencies and media partners where appropriate while maintaining direct ownership of key media relationships.

PR Content & Storytelling

• Write and edit high-quality press releases, media articles, contributed articles, executive commentary, interview materials, talking points and other PR content in Spanish.
• Transform company developments and global campaigns into compelling stories relevant to LATAM audiences.
• Identify strong local angles and narratives that can generate organic media interest.
• Work with internal subject-matter experts to translate complex financial, product or business information into clear and engaging communications.
• Ensure external communications are accurate, professional and aligned with brand positioning.
• Support the translation and localisation of English marketing content into Spanish across regional marketing touchpoints.
• Adapt global marketing copy into natural, locally relevant and culturally appropriate Spanish, rather than relying on direct word-for-word translation.
• Support localisation across campaigns, websites, landing pages, App content, social media, advertising materials, EDMs, event materials, promotions and other customer-facing communications.
• Maintain consistency in Spanish terminology, tone of voice and brand messaging across different channels.
• Review Spanish-language marketing materials produced by internal teams, agencies or external partners to ensure language quality and local relevance.
• Work closely with global Content, Social, Product, Design and Marketing teams to ensure global messages are effectively adapted for Spanish-speaking LATAM audiences.
• Provide local language and cultural insights when developing new campaigns and marketing concepts.
• Take ownership of the company's Spanish-language online reputation across LATAM.
• Monitor brand mentions, reviews, media coverage, search results and relevant online conversations.
• Track brand sentiment and identify recurring reputation issues or emerging risks.
• Develop appropriate communication approaches for negative reviews, misinformation and reputation-related concerns.
• Work closely with Social Media, Customer Support, Compliance and other teams to ensure reputation issues are handled consistently and effectively.
• Identify opportunities to strengthen positive brand visibility, credibility and trust across Spanish-language digital channels.
• Provide regular insights and recommendations based on online reputation trends.

Events & External Representation

• Represent the company at selected industry events, media events, networking opportunities, sponsorship activities and corporate functions.
• Build relationships with journalists, partners and industry stakeholders through face-to-face engagement.
• Support media activities around major regional campaigns, partnerships and events.
• Coordinate journalist attendance, interviews and media engagement where relevant.
• Confidently communicate the company's positioning, products and key messages to external audiences.
• Maintain a polished, professional and credible presence when representing the brand publicly.

Local & Regional Marketing Support

• Act as a key local marketing representative and provide hands-on support across regional marketing initiatives when required.
• Support the planning and execution of local campaigns, events, sponsorships, partnerships, promotions and brand activations.
• Assist global and regional teams in adapting marketing initiatives to local market conditions and audience preferences.
• Coordinate with local vendors, agencies, media partners, event organisers and other external stakeholders when required.
• Provide local market insights, cultural context and competitor observations to support regional marketing decisions.
• Support the execution of new marketing initiatives and special projects as the LATAM business continues to expand.
• Work flexibly across different marketing functions when local execution or market knowledge is required.

Regional Communications

• Support the development and execution of PR and communications strategies across Spanish-speaking LATAM.
• Identify relevant media channels, narratives and communication opportunities by market.
• Monitor competitor PR activities and broader industry conversations.
• Develop regional PR calendars aligned with product launches, sponsorships, events and major company milestones.
• Track PR performance including coverage, sentiment, quality of placements and share of voice.
• Provide clear reporting and actionable recommendations to regional and global stakeholders.

What We’re Looking For

• 5+ years of professional experience in Public Relations, Media Relations, Corporate Communications, Brand Communications, Marketing Communications or a closely related field.
• Proven hands-on experience building and maintaining relationships with journalists, media outlets and external stakeholders.
• Strong professional writing and editorial capability, particularly for press releases, articles and marketing communications.
• Excellent Spanish and English communication skills, both written and spoken.
• Strong ability to translate and localise English marketing communications into high-quality, natural Spanish.
• Strong understanding of cultural and language differences across Spanish-speaking markets.
• Strong interpersonal and relationship-building skills.
• Confident communicating with journalists, senior stakeholders, partners and external organisations.
• Strong executive presence with a polished and professional communication style.
• Comfortable attending events, networking and representing the company externally.
• Strong judgement when dealing with sensitive communications and reputation-related matters.
• Strong understanding of digital media and online reputation management.
• Ability to independently own projects from idea through execution.
• A flexible, hands-on mindset and willingness to support broader local marketing activities beyond traditional PR responsibilities when required.
• Ability to work effectively with regional teams and global stakeholders across different time zones.

Strongly Preferred

Any of the following would be highly valuable:

• Previous experience within the Forex / CFD trading industry.
• Experience within fintech, financial services, investment, brokerage or crypto.
• Existing relationships with financial, business, technology or mainstream media across LATAM.
• Experience managing PR activities across multiple Spanish-speaking LATAM markets.Experience managing online reviews, brand sentiment and digital reputation.
• Experience localising global marketing campaigns for Spanish-speaking audiences.
• Experience handling sensitive communications, negative media coverage or reputation-related issues.
• Experience supporting executive interviews, thought leadership or expert commentary.
• Experience supporting sponsorships, sporting partnerships or major regional events.
• Understanding of financial-services communications and compliance considerations.

Nice to Have

• Experience working with PR agencies or managing external communications partners.
• Experience with media monitoring and social listening tools.
• Experience with Digital PR, SEO-driven PR or Online Reputation Management (ORM).
• Strong understanding of the LATAM financial media landscape.
• Existing media network across markets such as Mexico, Argentina, Colombia, Chile and Peru.
• Experience with video interviews, podcasts, panels or other public-facing media formats.
• Experience supporting integrated marketing campaigns across PR, Social, Content, Events, Partnerships and Brand.
• Experience working within a fast-paced, global or multi-market organisation.