Senior Media Planning Specialist — Strategy & Campaign Analytics

dentsu; Argentina; Presencial; ARS 60.397.000 - 96.634.000; Jornada completa

Descripción de la vacante

Iprospect in Buenos Aires is seeking a Planning Sr. Associate to support media planning across multiple projects within the Offshore Team of Dentsu Argentina. You will help manage campaigns, assist in proposals, and ensure timely, budget-aligned execution in collaboration with teams across channels.

Ideal candidates have 1–2 years of experience, strong Excel/PowerPoint skills, and a proactive, detail-oriented approach to analytics, reporting, and cross-team collaboration.

Formación

• 1 to 2 years of experience.
• Bachelor's degree in marketing, advertising, finance, or analytics preferred.
• Prior internships or work experience in a professional environment preferred.
• Strong Microsoft Office skills, especially Excel and PowerPoint.
• Analytical thinking with data and math comfort.
• Solution-oriented with critical thinking.
• Interest in offline, digital, and programmatic media.
• Team player in a fast-paced environment.
• Consistently delivers accurate, timely work products.
• Ability to prioritize multiple tasks.

Responsabilidades

• Support the Planning team in all phases of the media strategy process.
• Prepare proposals based on briefs, budgets, and timelines.
• Assist in creating media objectives and strategies for clients.
• Analyze audience reports, reach and frequency reports, and other data for business reviews.
• Prepare competitive analysis reports with graphs and insights for digital, offline, and social channels.
• Prepare proposal presentations and flowcharts; adjust per client requests.
• Assist with adjustments to media plan details as needed.
• Evaluate media partner proposals and provide insights to clients.
• Help create strategy and planning presentations.
• Monitor campaign performance and learnings; report accordingly.
• Manage forms for media authorizations and follow up for approvals.
• Collaborate with activation teams using flowcharts, budgets, and tracking codes.
• Traffic and QA creative assets; manage specs and processes.
• Lead aggregation of proof-of-purchase materials post-launch.
• Oversee trafficking and traffic sheets.
• Provide templates for reports to search, social, and programmatic teams.
• Supervise teams during campaign creation and resolve issues.
• Monitor budget pacing and optimize spend; report deviations and improvements.
• Oversee invoicing and reconciliation with media vendors and finance.
• Keep data updated in systems.

Conocimientos

Analytical thinking

Data interpretation

Teamwork

Prioritization

Communication skills

Attention to detail

Autonomy

Educación

Bachelor's degree in marketing/advertising/analytics

Herramientas

Excel

PowerPoint

Descripción del empleo

Iprospect in Buenos Aires is seeking a Planning Sr. Associate to support media planning across multiple projects within the Offshore Team of Dentsu Argentina. You will help manage campaigns, assist in proposals, and ensure timely, budget-aligned execution in collaboration with teams across channels.

Ideal candidates have 1–2 years of experience, strong Excel/PowerPoint skills, and a proactive, detail-oriented approach to analytics, reporting, and cross-team collaboration.