Senior Digital Marketing

DrBalcony; Argentina; Presencial; ARS 17.864.000 - 53.593.000; Jornada completa

Descripción de la vacante

DrBalcony is seeking a senior performance marketer with 5+ years of hands-on experience to drive paid media, SEO and AI-driven growth. You will manage Meta, Google, Bing and LinkedIn campaigns, optimize funnels, and deliver data-driven results for a multi-channel, high-spend environment. Remote-friendly with strict US Pacific Time overlap.

Demonstrated case studies, real spend screenshots, and excellent English communication are required; a live test will be conducted to validate capabilities.

Formación

• 5+ years hands-on, proven experience - senior/expert hire

Responsabilidades

• Manage Meta, Google, Bing, LinkedIn ads with advanced strategies and testing
• Read live accounts, diagnose issues beyond checklists
• SEO audits, technical and content optimization at scale
• GoHighLevel: build end-to-end funnels, landing pages, pipelines and automations
• Create high-converting direct-response copy and AI-driven content workflows

Descripción del empleo

About DrBalcony

Welcome to DrBalcony - a trusted name in Inspection innovation. Since our establishment in 2021, we've been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections.

Instruction

Welcome to DrBalcony - a trusted name in Inspection innovation. Since our establishment in 2021, we've been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections.

• Paid Media - Advanced Multi-Platform Buyer
• Meta Ads: Advanced Ads Manager mastery - CBO/ABO structuring, Advantage+ campaigns, custom/lookalike audience layering, CAPI + pixel implementation and deduplication, creative testing frameworks (dynamic creative, A/B/n testing), frequency and fatigue management, retargeting funnels by funnel stage
• Google Ads: Advanced Search, PMax, Display, and Demand Gen - Smart Bidding strategy selection (tCPA/tROAS) and manual override when needed, negative keyword architecture, Quality Score diagnostics, asset group optimization for PMax, conversion tracking via GTM + GA4 with server-side tagging knowledge
• Bing Ads: Import/optimize from Google, understand audience and demographic differences, import discrepancies, and Microsoft-specific bid adjustments
• LinkedIn Ads: Advanced B2B targeting (job title/seniority/company matched audiences), Lead Gen Forms, Sponsored InMail, Matched Audiences via CRM upload, cost-efficient bidding for high-CPC environment
• Must be able to read a live account and immediately diagnose what's broken - not just execute a checklist
• SEO - Technical + Content, Not Just Keyword Lists
• Technical SEO audits (crawlability, indexation, Core Web Vitals, schema markup)
• On-page optimization at scale across service + location pages (critical for a multi-city service business)
• Local SEO / GMB optimization for multiple service areas
• Backlink strategy and outreach (not just directory submissions)
• Keyword clustering and content-gap analysis translated into a content calendar
• Comfortable reading Search Console and Ahrefs/Semrush data and turning it into prioritized action items
• Ad Creative - Strategist, Not Just Executor
• Writes high-converting direct-response copy (not generic brand copy) - must understand angles, hooks, and offer positioning for a compliance/legal-urgency driven service
• Builds/directs static and short-form video creative (Canva, CapCut, or equivalent) using proven pattern-interrupt and retention techniques
• Runs structured creative testing (hook variants, format variants) and knows how to read results to kill/scale creative, not just "post and see"
• Sales Funnels - GoHighLevel Expert
• Builds complete funnels end-to-end in GHL: landing pages, forms, pipelines, automations, email/SMS sequences, calendar booking integration
• Sets up and troubleshoots workflow automations (trigger links, tags, conditional logic) without support docs
• Understands funnel conversion optimization - not just building pages, but improving conversion rate over time with data
• WordPress - Independent Builder
• Builds and edits landing pages independently in Elementor/Divi/similar - no developer needed for standard pages
• Implements tracking (GTM, pixels, conversion events) correctly on every page
• Understands page speed and mobile optimization fundamentals
• AI-Driven Production - Advanced Prompt Engineering
• Writes structured, iterative prompts (not one-liners) for content generation, ad copy variants, and image/video generation tools
• Builds repeatable AI workflows/templates the business can reuse - not one-off outputs
• Uses AI to accelerate creative testing volume without sacrificing quality control
• Growth & Traffic Hacking
• Identifies and tests new channels/tactics beyond the obvious (not limited to the platforms above)
• Applies structured experimentation (hypothesis -> test -> measure -> scale/kill)
• Thinks in terms of full-funnel metrics (CPL -> CPA -> close rate -> LTV), not just top-of-funnel vanity metrics.

Non-Negotiables

• Minimum 5+ years hands-on, proven experience - this is a senior/expert hire, not a training role
• Must show real account screenshots or verifiable case studies with actual spend levels and results for at least Meta + Google
• Excellent written and spoken English, fully professional - this person may interface with clients/vendors
• Full overlap with US Pacific Time business hours
• Must pass a live working test (not just an interview)

The Pay Range For This Role Is

12,000.00 - 36,000.00 USD