Senior Conversion Rate Optimization & Funnel Lead

Bridgeway Global Recruitment; Argentina; Remote; ARS 68,627,000 - 85,784,000; Full time

Job summary

Bridgeway Global Recruitment is seeking a Senior CRO & Funnel Lead for a fully remote LATAM-based role. You will own and scale lead-generation funnels, converting paid traffic into qualified, booked appointments rather than simple form fills.

Ideal candidates have 5+ years building high-volume funnels, demonstrated wins with CVR/CPL improvements, and expert multi-step form and quiz tooling. English proficiency required.

Qualifications

• 5+ years building lead-gen funnels for non-SaaS verticals.
• Proven scale: 1,000+ leads per month and $100k+/month paid traffic.
• Documented wins with analytics showing CVR/CPL improvements.
• Deep knowledge of multi-step forms and quiz platforms.
• Strong direct-response copy and testing discipline.
• Analytics fluency across GA4, GTM, Meta Pixel, UTMs, CRM attribution.
• Latin America-based with professional English writing.

Responsibilities

• Design multi-step quiz funnels with sequencing and conditional logic.
• Write direct-response copy for hooks, headlines, and CTAs.
• Run disciplined experimentation: hypothesis, test, learn, iterate.
• Ensure message match between ads and landing pages.
• Collaborate with media buying to align funnel elements.
• Build and launch tests independently without engineering help.

Skills

Lead-gen funnel design

Paid traffic scaling

Direct-response copywriting

A/B testing & analysis

Analytics fluency

Multi-step form/quiz expertise

Mobile-first UX

Tools

Typeform

Fillout

Outgrow

Unbounce

Webflow

Replo

Tally

Involve.me

Job description

Remote (LATAM) | Full-time | 4,000 - 5,000 USD/month

About the role

We’re looking for a Senior CRO & Funnel Lead to own and scale our lead-generation funnels. You’ll be responsible for turning paid traffic into qualified, booked appointments, not just form fills.

If you’ve built funnels that run on real volume, can show the analytics to prove it, and care more about cost per qualified appointment than a vanity conversion rate, we want to talk to you.

Location: This is a fully remote role open to candidates based in Latin America.

What you’ll do

• Design multi-step quiz funnels, including question ordering, micro-commitments, conditional logic, qualification, personalization, and appointment booking
• Write direct-response copy for hooks, headlines, value propositions, CTAs, objection handling, quiz questions, and result pages
• Run a disciplined experimentation program: hypothesis, test, analysis, learning, iteration
• Ensure message match between ad creative and landing page experience
• Work closely with our media buying team to align creative, audience, offer, and funnel
• Build and launch tests yourself, without waiting on engineering

What we’re looking for

Must-haves

• 5+ years building lead-gen funnels (not e-commerce, not SaaS onboarding). Experience in home services, legal, healthcare, financial services, solar, insurance, agencies, or high-ticket education is highly relevant
• Proven scale: you’ve managed funnels generating 1,000+ leads/month and worked with $100k+/month in paid traffic
• Documented wins: multiple examples where you materially improved CVR or CPL, with real analytics (not just page screenshots)
• Deep multi-step form and quiz expertise, with hands-on experience in tools like Typeform, Fillout, involve.me, Outgrow, Tally, Unbounce, Webflow, or Replo
• Strong direct-response copywriting, as important to us as design
• Real experimentation knowledge: statistical significance, sample size, test prioritization, spotting false positives, and knowing when not to test
• A lead-quality mindset: your north star is cost per qualified booked appointment, not landing page conversion rate
• Analytics fluency: GA4, Google Tag Manager, Meta Pixel/CAPI, Google Ads conversion tracking, UTMs, and CRM attribution
• Mobile-first obsession: load speed, above-the-fold experience, thumb-friendly UX, sticky CTAs, and form friction
• Paid traffic literacy: you can look at a Meta ad and know what the landing page needs to say
• Based in Latin America, with professional-level written English

Nice-to-haves

• Heatmap and behavioral analytics experience (Microsoft Clarity, Hotjar, Mixpanel, PostHog)

Direct-response marketing, CRO, UX/UI, behavioral psychology, copywriting, offer architecture, funnel strategy, data analysis, attribution, and experimentation.