Remote Growth Marketing Manager — SaaS Acquisition Lead

Formulated Automation; Córdoba; Remote; ARS 139,233,000 - 185,644,000; Full time

Job summary

Formulated Automation is seeking a Growth Marketing Manager to own customer acquisition end to end. This is a 100% remote role; candidates must reside in Latin America and will report to the Chief Marketing and Strategy Officer.

You will own all acquisition channels—paid search, paid social, outbound, lifecycle—and build a data‑driven model for US states, guiding budget, channel mix and state‑by‑state expansion.

Qualifications

• Proven SaaS growth marketing experience with ownership of acquisition and revenue.
• Experience owning acquisition and revenue results, not just tasks.
• Expert, hands‑on HubSpot campaigns, workflows, and reporting; can build/fix them.
• Hands‑on experience setting up and auditing tracking/analytics: GA4, UTMs, attribution.
• Data‑driven with experience building acquisition models and forecasts.
• Understanding of US small‑business buying behavior.
• Hands‑on experience with Google Ads and Meta ads.
• Experience with outbound email at scale.
• Strong copywriting for landing pages and emails.
• Experience directing campaign assets with designers.
• Native or near‑native English speaker.
• Self‑directed in lean teams.

Responsibilities

• Own acquisition channels end to end across paid search, paid social, outbound and lifecycle.
• Build a data‑driven acquisition model for all 50 states and guide budget decisions.
• Manage acquisition campaigns: plan, write, creative‑direct with design, and briefing marketing ops.
• Write acquisition copy for landing pages and emails.
• QA campaigns, tracking, and approvals before launch.
• Manage the paid media agency and optimize for cost per customer.
• Build and run outbound for Protect: segmentation and sequencing.
• Own lifecycle conversion and upsell from Form to Protect.
• Run experiments on landing pages, checkout, messaging and offers.
• Oversee analytics, UTMs, GA4, HubSpot attribution and full‑funnel tracking.
• Provide weekly funnel performance reports to leadership.

Skills

Growth marketing

Own acquisition & revenue

HubSpot campaigns

GA4 & UTMs

Data-driven forecasts

US small‑business market

Google Ads

Meta ads

Outbound email

Copywriting

Creative directing

Native English

Self-directed

Tools

HubSpot

Google Ads

Meta Ads

GA4

Job description

Formulated Automation is seeking a Growth Marketing Manager to own customer acquisition end to end. This is a 100% remote role; candidates must reside in Latin America and will report to the Chief Marketing and Strategy Officer.

You will own all acquisition channels—paid search, paid social, outbound, lifecycle—and build a data‑driven model for US states, guiding budget, channel mix and state‑by‑state expansion.