Remote Growth Marketing Coordinator | Ai & Partnerships

Swell; Santa Fe Capital; Remote; ARS 92,241,000 - 122,988,000; Full time

Job summary

Swell is seeking a Marketing Coordinator for a founder-led, regulated DTC brand. You will build outbound outreach to retailers and manage campaigns across email, SMS, retention, referrals, and search/content, coordinating with sales and field teams to drive growth in UK market channels.

You will implement AI-driven visuals and automation, connecting tools through APIs and leveraging Claude Code to streamline workflows while ensuring compliance with industry regulations.

Qualifications

• Hands-on Claude Code experience required to build real tools.
• 3+ years in marketing, with data-driven outcomes.
• Experience running cold email outreach using Apollo and sequencing tools.
• Comfortable with spreadsheets and data; SQL is a plus.
• Some scripting in Python or JavaScript, or ability to direct AI to write it for you.
• Familiarity connecting tools through APIs to create integrated workflows.
• Good marketing eye and clear, concise writing.

Responsibilities

• Build and run outreach to retailers and partners, sourcing contacts and tracking success.
• Support the field team with target lists, routes, one-pagers and post-visit emails.
• Own email and SMS programs, retention, referral programs, and search/content.
• Create marketing visuals with AI tools in line with brand guidelines.
• Automate recurring manual tasks to reduce repetitive work.
• Track results from order/subscription data and flag anomalies.

Skills

Claude Code

Marketing experience

Cold email outreach

Spreadsheets

SQL

APIs

Python/JavaScript scripting

Clear writing

Tools

Apollo

n8n

AI image tools

SEO tools

Job description

Marketing Coordinator | Regulated DTC Consumer Brand

Our client is a small, founder‑led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco‑free pouches) and sells it direct‑to‑consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that’s left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand. That constraint is the whole shape of this job.

Company Overview:

Our client is a small, founder‑led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco‑free pouches) and sells it direct‑to‑consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that’s left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand. That constraint is the whole shape of this job.

Your Role:

This is a hands‑on marketing generalist role for someone who likes building things, not just planning them. Part of your week goes to using AI tools like Claude Code to connect systems, clean up lists, and automate repetitive work. The rest goes to running campaigns with the sales, field, and partnerships teams. You’ll work directly with the two founders, with plenty of ownership and visibility.

Success looks like:

• An outreach process for retail and partners that mostly runs on its own

• A field team that has what it needs and gets better each round

• Search, email, retention, and referral programs driving steady growth

• Numbers the whole team can trust

About the category:

This is a regulated product, so a few rules are fixed. No health, quit‑smoking, or performance claims. All marketing stays 18+ and UK‑only. No paid social or paid search. If you enjoy creative problem‑solving within clear boundaries, you’ll like it here.

You’ll:

• Build and run outreach to retailers and partners: finding the right contacts, writing the emails, and tracking what works

• Support the field team with target lists, routes, one‑pagers, and follow‑up emails after visits

• Own email and SMS, subscription retention (win‑back and pause offers), referral programs, and search/content

• Create marketing visuals with AI tools, using the brand’s existing look and feel

• Automate recurring manual tasks so nobody has to do them by hand

• Track results from the company’s own order and subscription data, and flag anything that looks off

You Bring:

• Hands‑on experience using Claude Code (or a similar AI coding tool) to build something real that’s still in use today. This is the one must‑have; most of the rest can be learned on the job

• 3+ years in marketing. Many great fits started in a coordinator role and taught themselves to pull data or set up tools instead of waiting on someone else

• Experience running cold email outreach yourself, using a tool like Apollo plus an email sequencing tool

• Comfort working with spreadsheets and data; SQL is a plus, and getting there with help is fine

• Some scripting in Python or JavaScript, or experience directing AI to write it for you

• Familiarity with connecting tools through APIs

• A good marketing eye and clear, simple writing

Bonus Points:

• Experience with tools like Apollo, n8n, SQL databases, SEO tools, or AI image tools

• Marketing experience in a regulated industry (alcohol, supplements, pharma, gambling