Marketing Coordinator | Regulated Dtc Consumer Brand

Atomic Hr

Paraná

Remote

ARS 68,155,000 - 98,446,000

Full time

8 days ago

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Benefits offered by this job

Remote work with CT overlap

Directly work with founders

Ownership over growth strategy

AI/automation project exposure

Competitive compensation

Job summary

Atomic HR is hiring a Marketing Coordinator for a regulated DTC consumer brand based in Austin, TX. This hands-on generalist role emphasizes building growth channels—email, SMS, partnerships, field marketing—rather than pure planning.

You’ll work directly with the two founders and use AI tools to automate tasks and connect systems. You’ll own retailer outreach, support the field team, manage search and referral programs, and analyze order and subscription data to drive steady growth.

Qualifications

Hands-on experience using Claude Code to build something real that's in use today.
3+ years in marketing; many fits started in a coordinator role.
Experience running cold email outreach with Apollo or similar tools.
Comfort with spreadsheets and data; SQL is a plus.
Some scripting in Python or JavaScript; AI-directed development acceptable.
Familiarity with connecting tools via APIs.
A good marketing eye and clear, simple writing.

Responsibilities

Build and run outreach to retailers and partners, writing emails and tracking results.
Support the field team with target lists, routes, and follow-up emails after visits.
Own email and SMS, retention and referral programs, and search/content initiatives.
Create marketing visuals with AI, following the brand look and feel.
Automate recurring manual tasks to reduce workload.
Track results from order/subscription data and flag anomalies.

Skills

Claude Code experience

Marketing experience

Cold email outreach

Data handling

SQL knowledge

Python/JavaScript scripting

APIs integration

Clear writing

Tools

Apollo

n8n

SQL databases

Job description

Marketing Coordinator | Regulated DTC Consumer Brand

Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth - every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand. That constraint is the whole shape of this job.

Company Overview:

Your Role:

This is a hands-on marketing generalist role for someone who likes building things, not just planning them. Part of your week goes to using AI tools like Claude Code to connect systems, clean up lists, and automate repetitive work. The rest goes to running campaigns with the sales, field, and partnerships teams. You'll work directly with the two founders, with plenty of ownership and visibility.

Success looks like:

An outreach process for retail and partners that mostly runs on its own
A field team that has what it needs and gets better each round
Search, email, retention, and referral programs driving steady growth
Numbers the whole team can trust

About the category:

This is a regulated product, so a few rules are fixed. No health, quit-smoking, or performance claims. All marketing stays 18+ and UK-only. No paid social or paid search. If you enjoy creative problem-solving within clear boundaries, you'll like it here.

You'll:

Build and run outreach to retailers and partners: finding the right contacts, writing the emails, and tracking what works
Support the field team with target lists, routes, one-pagers, and follow-up emails after visits
Own email and SMS, subscription retention (win-back and pause offers), referral programs, and search/content
Create marketing visuals with AI tools, using the brand's existing look and feel
Automate recurring manual tasks so nobody has to do them by hand
Track results from the company's own order and subscription data, and flag anything that looks off

You Bring:

Hands-on experience using Claude Code (or a similar AI coding tool) to build something real that's still in use today. This is the one must-have; most of the rest can be learned on the job
3+ years in marketing. Many great fits started in a coordinator role and taught themselves to pull data or set up tools instead of waiting on someone else
Experience running cold email outreach yourself, using a tool like Apollo plus an email sequencing tool
Comfort working with spreadsheets and data; SQL is a plus, and getting there with help is fine
Some scripting in Python or JavaScript, or experience directing AI to write it for you
Familiarity with connecting tools through APIs
A good marketing eye and clear, simple writing

Bonus Points:

Experience with tools like Apollo, n8n, SQL databases, SEO tools, or AI image tools
Marketing experience in a regulated industry (alcohol, supplements, pharma, gambling, etc.)
DTC, subscription, or ecommerce experience, especially retention and referral programs

What's Offered:

Based in Austin, TX, or remote with 9-5 CT overlap
Work directly with the two founders
Real ownership and autonomy over the growth strategy
The chance to help build the company's AI and automation setup from the ground up
Compensation based on experience and location

Interview Process:

Screening call (30 minutes) - walking through that build in detail
Paid exercise (about 3 hours) - given a target segment and API access, produce a scored, enriched contact list, a three-touch sequence, and the script or flow that generated it; one touch has to survive a claims review
Working session with a founder - pick the exercise apart together and build one more thing live in Claude Code

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