Remote Growth Director, Healthcare Bi & Analytics

Power Digital Marketing; Buenos Aires; Hybrid; ARS 92,724,000 - 139,086,000; Full time

Job summary

Bayer busca un Sr Brand Manager para Women’s Health en Argentina. Liderarás la estrategia de marca, coordinarás equipos cross-funcionales y impulsarás lanzamientos y planes de activación para aumentar la penetración y rentabilidad.

Se requiere experiencia en marketing de marcas, capacidad analítica y dominio del español; inglés avanzado es deseable. Modalidad híbrida en Argentina, con foco en Buenos Aires y áreas cercanas.

Qualifications

• Requisitos: formación en Marketing/Administración y experiencia en gestión de marcas.
• Experiencia en lanzamientos de productos y en estrategia de marketing.
• Habilidades analíticas y uso de insights para optimizar planes de activación.
• Capacidad de liderazgo, influencia y gestión de equipos cross-funcionales.
• Dominio del español; inglés avanzado es deseable.

Responsibilities

• Liderar la estrategia de marca para Women’s Health y coordinar con equipos cross-funcionales.
• Planificar y ejecutar lanzamientos de productos y estrategias de acceso al mercado.
• Desarrollar planes integrados de mercado y marca alineados a objetivos de negocio.
• Impulsar campañas y activaciones para aumentar visibilidad de la marca.
• Colaborar con Marketing, Comercial, Medical, Regulatory y otros para priorizar iniciativas.
• Gestionar el ciclo de vida de marca desde concepto hasta lanzamiento y seguimiento.
• Analizar tendencias de mercado y rendimiento para identificar oportunidades de crecimiento.
• Colaborar con equipos regionales y globales para evaluar nuevas indicaciones.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Digital analytics

Spanish fluent

English advanced

Education

Bachelor's degree in Business Administration

Life Sciences degree

MBA preferred

Job description

Sr Brand Manager - Women´s Healthcare

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. When you show proactivity and ambition, we’ll harness it through a variety of opportunities and challenges in the diverse areas of our business – all with a strong and meaningful purpose. Where do you want to go? What do you want to do? How do you want to make a difference? The choice is yours, and we’ll help you get there. Be better together. Be Bayer.

Main purposeLead the local brand strategy for Women’s Health, leading the Product Team cross‑functional team, while partnering with Customer Team to translate brand priorities into effective activation plans. This role will be responsible for developing and implementing integrated business plans that increase market penetration, strengthen profitability, and balance short, medium, and long‑term priorities while anticipating customer needs.

Your mission will be to

• Lead the Product Team through influence by aligning stakeholders around strategic outcomes, shaping customer and value‑focused ways of working, enabling cross‑functional collaboration and accountability, removing barriers, and fostering continuous improvement through 90‑day planning, execution and learning cycles.
• Lead the preparation and execution of new product launches, including pre‑launch readiness and launch activities, by coordinating cross‑functional plans, defining market access and customer engagement strategies, ensuring operational preparedness, and monitoring launch performance to enable successful adoption and sustainable growth.
• Develop and implement integrated market and brand plans, ensuring alignment with business objectives, customer needs, and lifecycle priorities.
• Drive the development and execution of market campaigns and activation initiatives that support brand strategy and strengthen visibility across channels.
• Collaborate with cross‑functional teams, including Marketing, Sales, Medical, Regulatory, Access, Strategy, Commercial Chapters, R&D, and Enabling Functions, to define priorities and ensure executional alignment.
• Manage brand and product lifecycle activities from concept to launch, including pricing, promotion, distribution strategy, and performance monitoring.
• Analyze market trends, consumer insights, competitive dynamics, and product performance to identify opportunities for positioning, growth, and continuous optimization.
• Challenge and partner with local, regional, and global teams to evaluate new indications and business opportunities that support patients and long‑term sustainability in the country/region.
• Build and maintain strong relationships with opinion leaders, medical societies, HMOs, key institutions, public and private clients, distributors, payers, and other business partners.
• Ensure consistent brand messaging across channels and materials, strengthening brand equity, customer loyalty, and Bayer’s positioning as a differentiated player.

Unlock your potencial

• Bachelor’s degree in Business Administration (e.g., Marketing or Economics), Life Sciences (e.g., Pharmacy, Biochemistry, or Medicine), or a related field; a postgraduate degree or MBA is preferred.
• At least 5 years of marketing experience, preferably including brand management and/or successful product launches.
• Strong knowledge of marketing and sales principles, with a proven track record of successfully implementing insight‑led business and activation plans.
• Demonstrated leadership through the VACC model—Visionary, Architect, Catalyst and Coach—by setting clear strategic direction; aligning teams with long‑term organizational outcomes; designing customer- and value‑focused operating models; enabling autonomy, accountability and cross‑functional collaboration; and coaching teams through 90‑day planning, execution, learning, and continuous‑improvement cycles.
• Digital and analytical skills, including the ability to use data‑driven insights to monitor performance and optimize marketing efforts.
• High learning agility and the ability to advance priorities in a dynamic environment.
• Proven experience in and strong knowledge of the Argentine healthcare market; knowledge of the Chilean and Uruguayan healthcare markets is preferred.
• Strong communication skills and the ability to influence diverse internal and external stakeholders.
• Strong understanding of primary market research, competitive intelligence, and market forecasting.
• Experience with Women’s Health pharmaceutical products is preferred.
• Fluent Spanish. Advanced English level.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity or gender expression. We are committed to treating all applicants fairly and avoiding discrimination.

Período de aplicación: 30/10/2026 - 15/11/2026

Código de referencia:

División: Pharmaceuticals

Ubicación: Argentina : Buenos Aires : Munro

Área funcional: Marketing

Tipo de empleo: Permanente

Tiempo de trabajo: Full time - esquema hibrido 3x2