Remote Google Ads Growth Lead For Dtc Brands

Sweat Pants Agency Llc; Quilmes; Híbrido; ARS 184.482.000 - 276.723.000; Jornada completa

Descripción de la vacante

Google is seeking a data-driven Measurement and AI Leader for Creative Works SPLA. You will translate qualitative creative concepts into data-driven growth opportunities, leading the intersection of creative strategy and measurement.

You will drive narratives for CMOs and executives, shaping media budgets and measurement programs across platforms. You will mentor teams, scale learning agendas, and act as the regional expert for creative effectiveness, building workshops and best-practice

Formación

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media, sales, marketing, or product roles.
• Experience with SQL and a programming language for data analysis.
• Data visualization with Looker or Tableau.

Responsabilidades

• Partner with Sales and cross-functional teams to translate business needs into data-driven narratives.
• Distill statistics and AI outputs into clear narratives for executives and agency partners.
• Lead creative measurement initiatives and scale agile learning agendas (e.g., Video Experiments, Brand Lift).
• Design educational curricula and workshops for internal cross-functional teams.

Conocimientos

SQL

Python

Cross-functional leadership

Data storytelling

Problem solving

Educación

Bachelor's degree or equivalent

Herramientas

Looker

Tableau

Descripción del empleo

Measurement Lead Creative Works SPLA

Measurement Lead Creative Works SPLA
Share Measurement Lead Creative Works SPLA
_corporate_fare_ Google _place_ Mexico City, CDMX, Mexico; Buenos Aires, Argentina
**Mid**
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
Share Measurement Lead Creative Works SPLA
_info_outline_
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: **Mexico City, CDMX, Mexico; Buenos Aires, Argentina** .
**Minimum qualifications:**

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media, sales, marketing, or product roles.

**Preferred qualifications:**

• Experience with SQL and a programming language for data analysis (e.g., Python or R) and Data visualization skills (including usage of Looker and Tableau).
• Project management experience, leading and influencing complex and operational initiatives.
• Existing knowledge of the branding/creative ecosystem and agency culture preferred.
• Distinctive problem-solving skills, combined with impeccable business judgment and ability to communicate in a clear manner.
• Proven track record of cross-functional stakeholder management and communicating technical analyses to non-technical or executive audiences.

**About the job**
We are looking for a data-driven Measurement and AI Leader to join Creative Works. In this role, you will convert qualitative and abstract creative concepts into data-centric growth opportunities, unlocking business value. You will lead the intersection of creative strategy and measurement as a trusted partner.
**Responsibilities**

• Partner closely with Sales teams and cross-functional teams to translate complex business needs into data-driven narratives, directly influencing media budgets and driving incremental advertising business.
• Distill complex statistical findings and models, AI outputs into clear, compelling narratives and workshops (e.g., SVASs) for client executives (CMOs, media directors), and agency partners.
• Serve as the Expert for creative measurement, scaling agile learning agendas (e.g., Video Experiments, Brand Lift, Search Lift) to validate and elevate creative impact on platforms like YouTube.
• Serve as the regional subject matter expert and chief advocate for creative effectiveness, designing and scaling educational curricula, bespoke workshops, and actionable best-practice frameworks for internal cross-functional teams.

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