Remote GA4 & GTM Data Analyst — Marketing Insights

Universidad De San Andrés; Buenos Aires; Remote; ARS 180,000 - 300,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role

Measurement backbone for education/non

Job summary

Universidad De San Andrés is seeking a Data Analyst with GA4 and GTM experience for a remote role supporting education marketing initiatives. You will own web analytics deployment, ensure data integrity, and enable trusted reporting across education partners.

You'll configure GA4 events, manage GTM containers, implement server-side tagging, and ensure GDPR/CCPA compliance. Collaboration with the Data & Analytics team will drive measurable outcomes for campaigns and CRM integration.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution‑driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non‑technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment—deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi‑client environment; implement server‑side tagging where it improves measurement accuracy and durability
• Own conversion tracking & platform integration—connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verified
• Own QA, debugging & data integrity— audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Own data privacy compliance— manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustments
• Support documentation & cross‑team enablement— maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Skills

Web analytics

Analytical thinking

Communication skills

Tools

Google Tag Manager

GA4

Meta Pixel

Conversion API

HTML/CSS/JS

Job description

Universidad De San Andrés is seeking a Data Analyst with GA4 and GTM experience for a remote role supporting education marketing initiatives. You will own web analytics deployment, ensure data integrity, and enable trusted reporting across education partners.

You'll configure GA4 events, manage GTM containers, implement server-side tagging, and ensure GDPR/CCPA compliance. Collaboration with the Data & Analytics team will drive measurable outcomes for campaigns and CRM integration.