Remote Creative Strategist - DTC Growth & Creative Testing

Lilo Social; Argentina; Presencial; ARS 59.938.000 - 104.891.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous Time Off

Fully Remote

Competitive compensation

Descripción de la vacante

Lilo Social seeks a Creative Strategist to lead performance-driven creative strategy across a portfolio of direct-to-consumer brands. You will own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, conversion rate optimization ideas, and ongoing iteration—helping clients consistently find creative winners and scale spend profitably.

This cross-functional role partners with design, video, media buying, and account teams while working directly

Formación

• 1-2 years of ecommerce or performance marketing experience, with direct-to-consumer brand exposure.
• Proven track record in paid social creative strategy (Meta Ads required); familiarity with TikTok or YouTube is a plus.
• Strong understanding of creative testing methodology including hypotheses, testing frameworks, and performance analysis.

Responsabilidades

• Lead research and insights by sourcing reviews, ads libraries, audience pain points, and product differentiators.
• Own creative testing strategy with structured roadmaps, hypotheses, variables, iteration plans, and learning agendas.
• Create world-class briefs transforming insights into actionable direction for designers and video editors including hooks and messaging.
• Direct performance storytelling by mapping the customer journey and translating it into paid social concepts.
• Build UGC and production guidance with shot lists, scripts, and creator direction for performance-focused content.
• Manage creator relationships, coordinating content creators to produce on-brief, performance-driven content.
• Write high-performing ad copy including primary text, headlines, hooks, and on-screen text aligned with goals.
• Collaborate on landing page CRO and messaging updates to improve post-click performance.
• Track performance by KPIs per concept/angle, synthesize learnings, and report insights to teams and clients.
• Develop inspiration and competitor boards to inform creative direction and spot market trends.
• Lead copy across paid ads for in-ad text and headline variations to drive engagement.

Conocimientos

Creative strategy

Meta Ads

Performance marketing

Copywriting

Data analysis

Project management

Team collaboration

Communication

UX understanding

A/B testing

Herramientas

Meta Ads Manager

Shopify

Google Analytics

Figma

Motion

Slack

Asana

Notion

Descripción del empleo

Lilo Social seeks a Creative Strategist to lead performance-driven creative strategy across a portfolio of direct-to-consumer brands. You will own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, conversion rate optimization ideas, and ongoing iteration—helping clients consistently find creative winners and scale spend profitably.

This cross-functional role partners with design, video, media buying, and account teams while working directly