Remote Bilingual Customer Advocate (English & Spanish)

Tires Easy; Quilmes; Hybrid; ARS 900,000 - 1,400,000; Full time

Job summary

Cognizant in Buenos Aires is seeking an Optimization Representative to enhance digital marketing campaigns through data-driven recommendations. You will collaborate with Account Managers, Strategists, and clients across global markets to improve performance and reporting.

The role emphasizes Excel-based analysis, localization of keywords and ads, and delivering timely, high-quality work in a hybrid environment. Bilingual English/Spanish required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Proficiency in English and Spanish.
• Experience in customer-facing roles or digital marketing.
• Understanding of online advertising concepts and platforms.
• Familiarity with Excel for reporting and data analysis.

Responsibilities

• Optimize digital advertising accounts across multiple campaigns and channels.
• Analyze campaign performance data and identify optimization opportunities.
• Build, organize, and restructure accounts to align with goals and best practices.
• Provide strategic recommendations to stakeholders based on data insights.
• Create localized keywords and ad assets considering cultural nuances.
• Deliver high-quality work within established timelines and support client accounts.

Skills

Analytical thinking

Bilingual English/Spanish

Cross-functional collaboration

Effective communication

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Microsoft Excel

Google Sheets

Job description

Job Summary

This hybrid role focuses on delivering high quality digital marketing support for customer service initiatives using strong MS Excel capabilities and online channel understanding. The specialist collaborates with cross functional teams during day shifts to optimize campaign performance enhance customer satisfaction and produce accurate reporting insights that directly support business growth and positive societal impact.

Responsibilities

• Drive execution of digital marketing activities that enhance customer service experiences and strengthen online engagement across targeted channels ensuring alignment with organizational goals and customer expectations.
• Analyze customer interaction and service data using MS Excel to identify trends pain points and improvement opportunities that can be translated into actionable marketing and service enhancement initiatives.
• Develop and maintain detailed performance reports for digital campaigns using advanced Excel functions enabling transparent visibility into key metrics for stakeholders and timely data driven decisions.
• Collaborate with customer service and marketing teams to design online touchpoints that are intuitive responsive and aligned with brand standards supporting a seamless journey for diverse customer segments.
• Monitor day to day campaign metrics such as response rates resolution times and satisfaction scores to ensure digital marketing activities positively influence customer service outcomes.
• Optimize content and messaging for online platforms based on customer feedback and service insights ensuring that communications are clear empathetic and focused on resolving customer needs effectively.
• Coordinate hybrid work activities by attending onsite collaboration sessions and remote working blocks to ensure consistent communication alignment on priorities and efficient delivery of digital marketing tasks.
• Utilize MS Excel to build dashboards and track performance indicators for online service campaigns supporting leadership with concise visual summaries that highlight progress and areas requiring attention.
• Support continuous improvement initiatives by testing new digital approaches for service communication documenting outcomes and recommending refinements grounded in quantitative and qualitative data.
• Ensure adherence to data privacy and compliance standards when handling customer service and online interaction data maintaining accurate records and safeguarding sensitive information through disciplined practices.
• Provide clear updates to stakeholders on campaign status service impact and key findings from Excel based analyses contributing to transparent communication and shared understanding of results.
• Coordinate with technology and operations teams to troubleshoot issues affecting online service experiences ensuring that digital marketing messages and service workflows remain consistent and reliable.
• Contribute to organizational purpose by shaping digital experiences that make customer interactions more efficient respectful and accessible thereby supporting broader societal trust in responsible business practices.

Qualifications

• Showcase experience in digital marketing or customer experience roles where customer service data was actively used to inform campaign design and performance optimization.
• Demonstrate strong proficiency in MS Excel including data analysis use of formulas and charts and preparation of structured reports that enable clear interpretation by business stakeholders.
• Highlight familiarity with online channels such as websites social media or self service portals and describe how previous work improved engagement or streamlined customer service processes.
• Present experience working in hybrid environments that required effective time management collaboration tools usage and consistent delivery of outcomes during day shift schedules.
• Emphasize ability to interpret customer feedback and operational metrics and convert these insights into practical digital actions that support improved satisfaction and retention.
• Illustrate comfort with cross functional teamwork involving marketing customer service and analytics functions to ensure that digital initiatives remain coherent and effective.
• Reference any exposure to basic reporting or analytics tools in addition to Excel that helped deepen understanding of online customer behavior and campaign impact.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About the role

As an Optimization Representative, you will make an impact by helping advertisers improve the performance of their digital marketing campaigns through data-driven recommendations and strategic account optimization. You will be a valued member of the Optimization Services team and work collaboratively with Account Managers, Strategists, and advertising clients across multiple global markets.

In this role, you will:

• Optimize and improve the performance of digital advertising accounts across Search, Display, Video, Shopping, and App campaigns.
• Analyze campaign performance data and identify opportunities to increase effectiveness, efficiency, and return on investment.
• Build, organize, and restructure advertising accounts to align with business goals and best practices.
• Partner with internal stakeholders in a consultative capacity to provide strategic recommendations and performance insights.
• Create, adapt, and localize keywords, ad copy, and campaign assets while considering cultural nuances and business objectives.
• Deliver high-quality work within established timelines, supporting both complex and high-value customer accounts.
• Contribute to a positive customer experience through effective communication and solution-oriented support.

Work model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 2-3 days a week in a client or Cognizant office in Buenos Aires, Argentina. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

What you need to have to be considered

• Bachelor's degree (completed or in progress) in Marketing, Communications, Business, Public Relations, Psychology, Sociology, or a related field.
• Professional proficiency in English plus Spanish.
• Experience in customer-facing roles, customer support, digital marketing, advertising agencies, or related business environments.
• Understanding of digital marketing and online advertising concepts.
• Experience with or knowledge of Google Ads, including campaign management and optimization best practices.
• Advanced Microsoft Excel skills for reporting, analysis, and data interpretation.
• Ability to work effectively in fast-paced and dynamic environments.
• Strong analytical, problem-solving, and organizational skills.

These will help you stand out

• Google Ads certification.
• Experience working with Google Ads products, including Search, Display, Video, and App campaigns.
• Familiarity with Google Analytics and Google Tag Manager.
• Advanced proficiency with Google Workspace tools, including Sheets, Slides, and Docs.
• Experience supporting international clients or multilingual advertising environments.
• Strong attention to detail, time management, communication, and collaboration skills.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.