Performance Creative Strategist for Paid Ads (Remote)

Praxy; Buenos Aires; Remote; ARS 107,614,000 - 169,108,000; Full time

Benefits offered by this job

100% remote team

Async-friendly workflow

Direct impact on growth

$500 quarterly education stipend

Job summary

Praxy is seeking a Creative Strategist to turn insights into ad concepts that convert. You’ll lead testing across multiple ecommerce accounts, shaping strategy, and scalable campaigns. This fully remote, full-time role targets candidates in the U.S.

or Canada; you’ll collaborate with creators, editors, designers, and account managers to craft winning ads across Meta, TikTok, and other paid social channels. If you love performance-driven creativity and translating data into direction, this role

Qualifications

• 3–5 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce).
• Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.).
• Strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta.
• Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling.
• Analytical mindset: you can turn performance data into specific creative next steps.

Responsibilities

• Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok and other paid social platforms.
• Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners.
• Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA.
• Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities.
• Partner with Account Managers to connect creative insights to campaign KPIs and client reporting.
• Maintain a high creative bar while ensuring consistent weekly output.
• Keep production moving fast without sacrificing clarity or quality.

Skills

Paid social creative

UGC-style ads

Performance metrics interpretation

Creative briefs & direction

Communication & project management

Job description

Praxy is seeking a Creative Strategist to turn insights into ad concepts that convert. You’ll lead testing across multiple ecommerce accounts, shaping strategy, and scalable campaigns. This fully remote, full-time role targets candidates in the U.S.

or Canada; you’ll collaborate with creators, editors, designers, and account managers to craft winning ads across Meta, TikTok, and other paid social channels. If you love performance-driven creativity and translating data into direction, this role