Creative Ads Strategist - DTC Performance (Remote)

Praxy; Rosario; Remote; ARS 106,019,000 - 166,601,000; Full time

Benefits offered by this job

100% remote team

$500 quarterly education stipend

Job summary

Praxy is seeking a Creative Strategist to turn insights into ad concepts that convert. You will own the full creative strategy loop, testing across multiple eCommerce brands on Meta, TikTok, and other paid social channels.

This fully remote, full-time role is ideal for someone who blends creative instincts with performance thinking. You’ll collaborate with creators, editors, designers, and account managers to develop, test, and scale winning ads while maintaining a high creative standard and

Qualifications

• 1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce).
• Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.).
• A strong portfolio of paid social creatives, especially UGC-style ads for platforms like TikTok and Meta.
• Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling.
• Comfortable working with UGC creators, editors, and designers—and giving clear feedback.
• Analytical mindset: you can turn performance data into specific creative next steps.
• Excellent communication, organization, and time-management skills.

Responsibilities

• Own the full creative strategy loop: hypothesis → test → learn → scale.
• Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms.
• Develop data-backed creative hypotheses, plan structured tests, and iterate quickly to scale winners.
• Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA.
• Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities.
• Partner with Account Managers to connect creative insights to campaign KPIs and client reporting.
• Maintain a high creative bar while ensuring consistent weekly output.
• Keep production moving fast without sacrificing clarity or quality.

Skills

Paid social creative

Creative strategy

Data-backed hypotheses

Creative briefs

Ad performance analysis

Cross-functional collaboration

Project management

Job description

Praxy is seeking a Creative Strategist to turn insights into ad concepts that convert. You will own the full creative strategy loop, testing across multiple eCommerce brands on Meta, TikTok, and other paid social channels.

This fully remote, full-time role is ideal for someone who blends creative instincts with performance thinking. You’ll collaborate with creators, editors, designers, and account managers to develop, test, and scale winning ads while maintaining a high creative standard and