Paid Media Strategist

Power Digital Marketing; Municipio de Resistencia; Híbrido; ARS 6.500.000 - 9.750.000; Jornada completa

Descripción de la vacante

A leading digital marketing firm is seeking a Paid Media Strategist to manage enterprise-level paid search campaigns. The ideal candidate will have a robust background in digital marketing, focusing on B2B advertising, and will be responsible for optimizing campaign performance while providing insights based on client KPIs. Strong analytical and communication skills are essential for success in this role.

Formación

• 3-4 years of digital marketing experience.
• 2+ years in an agency setting.
• Minimum 3 years of hands-on Paid Media experience.

Responsabilidades

• Manage paid search campaigns for enterprise-level clients.
• Provide insights based on campaign performance data.
• Maintain communication with internal teams and clients.

Conocimientos

Digital marketing experience

B2B advertising

Campaign management

Communication skills

Herramientas

Salesforce

HubSpot

Google Analytics

Descripción del empleo

Overview

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are focused on helping brands drive revenue growth and brand recognition, ultimately delivering value for our clients. Our proprietary technology, Nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. We challenge traditional planning and measurement through testing and data science across the customer journey.

Role: The Paid Media Strategist is responsible for owning the execution, performance, and growth of cross-channel marketing services within their book of business, servicing enterprise-level accounts and mastering Paid Media advertising in the B2B space. The Senior Strategist works under pressure, handles client questions and issues, and understands a variety of B2B GTM strategies and cross-channel impacts. They collaborate with the Client Services team to own strategy, reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, with potential support from a Specialist. They provide ongoing insights and forward-thinking strategy with a strong understanding of service nuances and levers to drive performance.

Responsibilities

• Manage paid search campaigns for enterprise-level clients, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, insights, interpretation, and action plans based on campaign performance data and client KPIs (e.g., Salesforce, HubSpot) to tie performance to business impact
• Participate in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication with internal teams and assigned clients
• Utilize AI tools and outsource resources to assist with workflow where possible
• Participate in development of new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital\'s Nova ecosystem as it relates to your department

Qualifications

• 3-4 years of digital marketing experience;
• 2+ years in an agency setting
• Experience with ABM-specific DSPs and supporting platforms (e.g., Demandbase, 6Sense, Terminus)
• Deep understanding of intent data and its integration into channel strategies
• Minimum 3 years of hands-on Paid Media experience (campaign development and optimization on large enterprise accounts)
• Experience with complex client org structures in B2B ecommerce, hybrid, and sales-led organizations
• Significant campaign management experience in LinkedIn, Performance Max, Bing Ads, ABM DSPs (Demandbase, 6Sense, Terminus); additional experience in YouTube Ads, Meta, Display, Local campaigns, Content Syndication
• Proficiency with Google/Microsoft Office, Google Analytics
• Strong understanding of funnel marketing and paid media\'s role in the funnel
• Ability to derive meaningful insights from marketing data and tell a story

Metrics

• EBITDA: $13.5k per team member
• Maintain below 10% client churn
• Manage 4-6 complex accounts

EEO and Compliance

• Power Digital is an Equal Opportunity Employer; we value diversity and inclusion across backgrounds and experiences.
• We do not charge any application, processing, or training fees at any stage of the recruitment process.
• All genuine job openings are posted on our careers page.
• We strive to ensure authenticity of communications and advise candidates to verify outreach and offers.