Paid Media Strategist

Power Digital Marketing; Córdoba; Presencial; ARS 6.500.000 - 9.750.000; Jornada completa

Descripción de la vacante

A leading digital marketing firm in Córdoba, Argentina, seeks a candidate with 3-4 years of digital marketing experience to manage and optimize paid media services for enterprise-level clients. The ideal candidate has experience with campaign management, ABM-specific DSPs, and a proven track record of improving campaign performance. Join a diverse team dedicated to impactful results in the digital marketing space.

Formación

• 3-4 years of digital marketing experience.
• 2+ years in an agency setting.
• Proficiency in Google Analytics.

Responsabilidades

• Own execution, performance & growth of Paid Media services.
• Manage paid search campaigns for enterprise-level clients.
• Provide analysis and insights based on campaign performance.

Conocimientos

Digital marketing experience

Paid Media Channels

Campaign optimization

Analytical skills

ABM-specific DSPs

Funnel marketing

Google Analytics

Excel proficiency

Herramientas

Salesforce

Hubspot

Google/Microsoft Office Suite

Descripción del empleo

Overview

We are a tech‑enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide.

Responsibilities

• Own execution, performance & growth of Paid Media services within your book of business.
• Manage paid search campaigns for enterprise‑level clients, including daily optimizations & high‑level strategy changes.
• Provide intelligent analysis, insights, interpretation & action plans based on campaign performance data & client‑specific source of truth KPIs (e.g. Salesforce, Hubspot).
• Participate in weekly department scrums & training sessions to further channel knowledge.
• Continuously seek to improve campaign performance against client goals.
• Maintain frequent & excellent communication internally and externally with assigned clients.
• Utilize AI technologies to enhance and optimize business processes.
• Employ and leverage Power Digital’s Nova ecosystem as it relates to your department.

Qualifications

• 3‑4 years of digital marketing experience.
• 2+ years in an agency setting.
• Experience in ABM‑specific DSPs and supporting platforms (Demandbase, 6Sense, Terminus).
• Deep understanding of intent data from multiple platforms & integration into overarching channel strategies.
• Minimum 3 years of hands‑on experience with Paid Media Channels.
• Experience with campaign development & optimization processes (bid optimization, keyword research, ad copy development) on large, enterprise‑level accounts.
• Experience with complex client org structures (multi‑brand, multi‑product, long sales cycle) within B2B e‑commerce, hybrid & sales‑led organizations.
• Significant campaign management experience with LinkedIn, Performance Max, Bing Ads, ABM DSPs (Demandbase, 6Sense, Terminus).
• At least 3 of the following additional campaign types: YouTube Ads, Meta, Display Advertising, Local campaigns, Content Syndication.
• Proficiency in Google/Microsoft Office Suite(s).
• Proficiency in Google Analytics.
• Expert knowledge of funnel marketing & paid media’s place in the marketing funnel.
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story.

Key Performance Indicators (KPIs)

$13.5k team‑member EBITDA. Maintain below 10% client churn rate. 4‑6 accounts (complex/large accounts in the top 100 of the agency).

Benefits & Culture

Power Digital’s people and culture are at the core of our success. Diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.

Equal Employment Opportunity Statement

We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.