Paid Advertising Strategist

Power Digital Marketing; Pilar; Presencial; ARS 87.105.000 - 116.141.000; Jornada completa

Descripción de la vacante

A digital marketing firm in Buenos Aires is seeking a Paid Advertising Strategist to oversee execution and growth of marketing campaigns. The role requires expertise in performance marketing with a focus on platforms like Meta Ads and Google Ads. Candidates should have 2-3 years of experience in digital marketing and excellent communication skills. This full-time position offers an opportunity to work in a diverse and innovative environment.

Formación

• 2-3 years of digital marketing experience; 1-2 years in an agency setting.
• Hands-on experience with Search Engine Marketing; campaign development and optimization.
• Strong written and verbal communication skills.

Responsabilidades

• Full ownership of performance marketing via paid social & media platforms.
• Lead optimizations to improve performance relative to goals.
• Manage all client budgets and advise on changes based on expertise.

Conocimientos

Digital marketing

Direct Response marketing

Meta Ads

E-Commerce knowledge

Ad copy development

Herramientas

Google Analytics

Microsoft Office

Bing Ads

Descripción del empleo

Overview

Join to apply for the Paid Advertising Strategist role at Power Digital Marketing.

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. We offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are focused on helping brands drive revenue growth and brand recognition, ultimately delivering value for our clients. Our proprietary technology, nova, analyzes businesses through first-party data to aid marketing investment planning and diligence in M&A, enabling marketers to contribute strategically. Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented toward the clients’ business success, tied to broader business goals. You are self-started and autonomously own your responsibilities. You work with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with support from a Specialist. You provide insights and forward-thinking strategy to clients and have a strong understanding of your service’s strategy and levers to drive performance.

Responsibilities

• Full ownership and execution of performance marketing via paid social & paid media native platforms: Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads.
• Execute builds and production A-Z with redundancy across channels; coordinate with Specialists as applicable.
• Lead optimizations to improve performance relative to goals.
• Manage all client budgets and advise on changes based on expertise.
• Own strategic internal communication for client teams; proactive updates on performance and strategy; coordinate with Specialists as needed.
• Provide weekly client progress recaps with performance insights and future recommendations.
• Demonstrate marketing and business strategy acumen; understand the full marketing funnel and how to execute via paid channels.
• Apply eCommerce and lead generation knowledge; adapt strategy to changing conditions.
• Own performance reporting from end-to-end with strong presentation capability.
• Tell data-driven stories to clients and stakeholders with clear next steps.
• Leverage AI technologies to enhance and optimize processes; utilize Power Digital’s Nova ecosystem in the department.

Role Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting.
• Minimum 2 years of experience with Direct Response marketing in E-Commerce, Lead Gen or B2B.
• Minimum 2 years of experience with Meta Ads for direct response campaigns.
• Hands-on experience with Search Engine Marketing; campaign development and optimization (bid optimization, keyword research, ad copy).
• Significant campaign management experience in: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads.
• Proficiency in Google/Microsoft Office; Google Analytics understanding.
• Strong understanding of full-funnel marketing and paid media’s role; knowledge of the eCommerce/lead gen model.
• Strong written and verbal communication; organizational and project management skills; self-motivated with a drive to succeed; ability to learn quickly and independently.
• Interest in a long-lasting relationship with a growing company.

Key Performance Indicators (KPIs)

$9.5k team-member EBITA; Maintain below 10% Client Churn Rate; 5-7 Accounts.

Most Important Things (MITs)

Excellence in channel production and account performance; cross-channel collaboration; internal communication.

Equal Opportunity & Compliance

Power Digital’s people and culture are at the core of our success; we value diversity in backgrounds and experiences. We are an Equal Opportunity Employer and encourage applicants from diverse backgrounds. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other facets of identity. All employees’ points of view are valued, and inclusion is everyone’s responsibility.

Please be aware of fictitious job openings, solicitations, or employment offers from suspicious sources. Power Digital does NOT charge any application, processing, or training fee at any stage of recruitment. All genuine job openings will be posted on our careers page. If you have doubts about authenticity, please email us before taking further action.

Seniority & Employment

Seniority level: Mid-Senior level • Employment type: Full-time • Job function: Marketing and Sales • Industries: Advertising Services