Paid Advertising Strategist

Power Digital Marketing; Chajarí; Presencial; ARS 87.105.000 - 130.659.000; Jornada completa

Descripción de la vacante

A leading marketing firm is seeking an experienced performance marketer to drive growth through various digital advertising platforms. The candidate will manage client budgets, create strategies, and report on campaign performance. Candidates should have 2-3 years of digital marketing experience, with a focus on direct response marketing and proficiency in tools like Google Analytics. This opportunity offers global reach with a preference for English proficiency.

Formación

• 2-3 years of digital marketing experience, primarily in an agency setting.
• Minimum 2 years of direct response marketing experience.
• Proficiency with Google Analytics and an office suite.

Responsabilidades

• Lead performance marketing across various ad platforms including Meta, Google, and YouTube.
• Manage client budgets and communicate performance insights.
• Own reporting and optimizations for paid advertising campaigns.

Conocimientos

Digital marketing experience

Performance Max campaigns

Google Analytics

Ad copy development

Project management

Descripción del empleo

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine whats possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are focused on helping brands drive revenue growth and brand recognition, delivering value for our clients. Our proprietary technology, nova, analyzes businesses through first-party data and supports investment planning and diligence in M&A, enabling marketers to contribute strategically. The team includes consultants, creatives, analysts and technologists who challenge traditional planning and measurement through testing and data science across the customer journey.

Responsibilities

• Proficiency in spoken and written English is required.
• Own the execution, performance, and growth of campaigns within your book of business for paid advertising.
• Work with account leadership to evolve strategy within the broader media mix.
• Own reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimization, and routine campaign management (with possible Specialist support).
• Provide forward-thinking strategy and insights on an ongoing basis with a strong understanding of the services strategy and levers to drive performance.
• Lead performance marketing across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads (end-to-end builds A-Z with appropriate channel redundancy).
• Manage client budgets and advise on changes based on expertise; communicate performance and strategy internally and with clients; present insights and future recommendations.
• Collaborate with Specialists when applicable to support tactical needs and production.
• Own weekly client progress recaps and performance reporting with clear next steps.

Role Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting.
• Minimum 2 years of direct response marketing experience (E-commerce, Lead Gen or B2B).
• Minimum 2 years of experience with Meta Ads for direct response campaigns.
• Hands-on SEM experience with campaign development and optimization (bid management, keyword research, ad copy).
• Significant campaign management experience in: Performance Max, Standard Shopping, YouTube Ads, Display, Local campaigns, Bing Ads.
• Proficiency with Google Analytics and office suites; strong full-funnel understanding of paid media.
• Strong written and verbal communication, organizational and project management skills.
• Self-motivated, able to learn quickly and work independently; willingness for a long-term relationship with a growing company.

Key Metrics (KPIs)

• $9.5k team-member EBITA
• Maintain below 10% client churn
• 5-7 accounts

Diversity, Equity & Inclusion

• We are an Equal Opportunity Employer and value diverse backgrounds and experiences.
• Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and other aspects of identity.
• Inclusion is everyones responsibility.

Important Notices

• Please be aware of fictitious job openings and avoid suspicious recruitment messages.
• Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment process.
• All genuine job openings will be posted on our careers page.

Equal Employment Opportunity (EEO) disclosures

Voluntary self-identification and related information are collected in compliance with applicable law. Your participation is voluntary and will not affect your hiring prospects. Further details are provided in the form and applicable policy documentation.

Location: Global opportunities with a focus on English proficiency and agency experience.

If you have any doubts about the authenticity of any messaging from Power Digital, please contact our team before taking action.