Creator
A multidisciplinary maker who brings campaign concepts to life across channels — blending creativity, craft, and technology. Fluent in design, motion, and digital production, capable of adapting big ideas into assets that perform in every format — from static and video to interactive and automated content.
This role bridges creative execution and technological enablement — working within a flexible, AI‑assisted studio model to deliver high‑quality, on‑brand creative work efficiently and at scale.
The Mindset
“I’m not just a designer, editor, or developer — I’m a creator who connects creativity and technology to bring ideas to life across any medium.”
The Responsibilities
- Creative Execution
- Transform campaign concepts into ready‑to‑launch assets across digital, social, print, Power Point, and motion channels.
- Create, adapt, and version content while ensuring consistency with the original creative direction and brand standards.
- Apply creative judgment and aesthetic sensibility to enhance and localize master creative materials.
- Multichannel Craft
- Design or edit visual assets using Adobe Creative Cloud, Figma, or other platform‑specific tools.
- Produce lightweight video or motion content — including cutdowns, social edits, and dynamic layouts.
- Build, test, and export assets for various platforms (paid social, display, CRM, web).
- AI & Automation Integration
- Leverage AI and automation tools (e.g., Firefly, Runway, Pika, ChatGPT, After Effects automation) to accelerate production.
- Use templates, scripts, and workflows developed by SMEs to ensure consistency and efficiency.
- Participate in pilot programs for new technologies — providing creative feedback and real‑world validation.
- Collaboration
- Partner with AOR teams during concept handoff to understand campaign strategy and intent.
- Work closely with SMEs (Design, Video Editing, Development) for guidance on quality standards, automation, and technical best practices.
- Contribute to shared creative libraries, toolkits, and process documentation.
- Quality and Brand Stewardship
- Ensure all assets meet quality, accessibility, and regulatory standards.
- Balance creativity with efficiency — knowing when to customize and when to scale through automation.
- Continuously look for ways to improve workflow efficiency while maintaining craft integrity.
Core Competencies
- Strong design or video sensibility, with portfolio demonstrating multichannel creative work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) as well as Figma and PowerPoint.
- Working knowledge of content automation tools or AI‑assisted creative platforms.
- Experience adapting creative campaigns across diverse channels and formats.
Nice‑to‑Haves
- Familiarity with After Effects expressions, Premiere automation, or motion design principles.
- Exposure to low‑code or no‑code web tools (e.g., Webflow, Framer).
- Interest in generative AI, creative automation, or innovation workflows.
Soft Skills
- Curiosity and adaptability — eager to explore new tools and processes.
- Collaborative mindset with a focus on efficiency and team integration.
- Strong attention to detail and commitment to maintaining brand consistency.
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).