Manager Digital

FashionUnited PE; Comisión de Fomento de Perú; Híbrido; ARS 1.200.000 - 2.100.000; Jornada completa

Descripción de la vacante

adidas is seeking a Digital Strategy Lead to drive and execute digital initiatives across a range of consumer touchpoints in Argentina, including .com, social media and partner sites.

You will collaborate with local and regional teams, leverage CRM data, optimize SEO, and craft campaigns that grow retention and lifetime value, while elevating our brand in digital channels.

Formación

• Understanding of CRM and ECOM as a digital expert.
• Ability to manage different stakeholders.
• Strong analytic skills to share data for decisions and results.
• Understanding SEO/search optimization and marketing experience.

Responsabilidades

• Lead the digital consumer experience team to improve conversions on .com and partner sites.
• Coordinate local content calendars and align with regional/global guidelines to boost local relevance.
• Collaborate with regional brands to execute priorities across all digital touchpoints (own .com, WHL, digi-tools).
• Leverage CRM data to drive retention and customer lifetime value campaigns.
• Drive local app content strategy to increase app activity and engagement.
• Provide insights to cross-functional teams to support digital transformation.

Conocimientos

CRM & ECOM

Stakeholder management

Data analytics

SEO knowledge

Descripción del empleo

Purpose & Overall Relevance for the Organization:

This role will be responsible to support and drive the execution of all adidas digital strategy across different consumer touchpoints including but not limited to .com, social media, partner program & wholesale.com initiatives.

Key Responsibilities:

Drive the Digital consumer experience team to exceed consumers ‘expectations by providing Monthly insights on the digital consumers and its behaviors, including search (Organic), user experience, consumer journey and A/B test ideas, with the aim to increase conversion rate on .com & on partners websites.

Support the local content creation & calendarization, align with the regional / global team, guidelines and calendar to increase local relevancy on social media, .com and any consumer facing digital touchpoints.

Work closely together with the regional brand activation ecommerce team to execute global & regional brand priorities in the best way possible to elevate our brand across all digital touchpoints (includes but not limited to: own .com, WHL.com, digital tools in store, digital media).

Partner with local category leads to enhance local digital storytelling and support the growth of the business units on digital channels.

Drive & create digital consumer insights by leveraging own CRM database to increase retention & consumer lifetime value in order to develop local CRM Campaigns to improve acquisition, recurrency and loyalty.

Drive incremental traffic to .com by leveraging local assets, communities & partners through database activation, locally driven Link Building.

Execute & coordinate locally the APP content & download strategy to increase app active user rate. Be a digital ambassador for the local organization, providing insights and support to drive across all departments the digital transformation.To set personal objectives, targets, guidelines and assess all reports

To develop the functional and social skills of direct reports on and off the job.

To manage all reports as an integrated team by setting team objectives.

To ensure smooth cooperation of all direct reports along all interfaces

Key Relationships:

Local FLM.Local Wholesale / DTC teams.

Local CTC & BU teams.

LAM Brand organizations.

LAM eCommerce Hub.

Knowledge Skills and Abilities

Understanding of CRM and ECOM as a digital expert.

Ability to manage different stakeholders.

Strong analytic skills in order to sharing data to make decisions and deliverables of results by others.

Needs to understand SEO/ search optimization and has a marketing experience.

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