LatAm Paid Media & Lifecycle Campaign Lead

Veta Virtual Inc.; Quilmes; Hybrid; ARS 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Hybrid work model

Learning and development opportunities

Wellbeing programs and resources

Job summary

Citi in Argentina seeks a Senior Public Affairs Officer to shape the corporate narrative and engage colleagues, media, and stakeholders. You will drive external and internal communications aligned with local priorities and Citi’s global objectives.

The role requires leadership, bilingual communication, and a track record in media relations, crisis management, and cross-functional collaboration across a multinational organization.

Qualifications

• 10+ years of experience in corporate communications or public relations within a multinational setting.
• Bachelor's degree in communications, journalism, public relations, or related field.
• Proven track record leading communications functions in a fast-paced, global company.
• Strong English and Spanish writing and storytelling abilities.

Responsibilities

• Lead integrated communication strategies to advance Citi's goals in Argentina.
• Act as Citi's primary media contact with local journalists and editors.
• Secure favorable coverage through proactive pitching and handling inquiries.
• Direct external PR agency relationships and set priorities for results.
• Build internal comms to keep employees informed and engaged with goals.
• Prepare executives with speeches, talking points, and presentation materials.
• Manage crises with timely, transparent information strategies.
• Create high-quality content for external and internal channels.
• Establish KPIs and reporting for data-driven results.
• Maintain strong relationships with internal and external stakeholders.

Skills

Corporate communications

Public relations

Media relations

Crisis management

Strategic storytelling

Stakeholder management

Bilingual English/Spanish

Education

Bachelor's degree

Job description

Citi in Argentina seeks a Senior Public Affairs Officer to shape the corporate narrative and engage colleagues, media, and stakeholders. You will drive external and internal communications aligned with local priorities and Citi’s global objectives.

The role requires leadership, bilingual communication, and a track record in media relations, crisis management, and cross-functional collaboration across a multinational organization.