Influencer Marketing Analyst

Edelman Smithfield; Buenos Aires; Presencial; ARS 35.729.000 - 53.593.000; Jornada completa

Descripción de la vacante

Edelman Smithfield in Buenos Aires is seeking an influencer marketing coordinator to join our creator ecosystem. You will map, outreach, and manage relationships with influencers and content creators, ensuring campaigns align with client objectives and brand tone.

The role requires roughly two years of agency experience in influencer marketing or related fields, with hands-on experience on Instagram, TikTok and YouTube, and proficiency in Excel and PowerPoint. Fluency in English is a plus.

Formación

• Approximately 2 years of agency experience in influencer marketing or related fields.
• Experience working directly with influencers and content creators.
• Strong understanding of Instagram, TikTok, YouTube and related platforms.
• Experience or knowledge of the consumer goods sector.
• Proficiency in Excel and PowerPoint.

Responsabilidades

• Map, identify, and select influencers and content creators based on campaign objectives and needs.
• Analyze profiles based on reach, engagement, audience, brand affinity, content quality, tone, and relevance.
• Manage day-to-day relationships with creators, representatives, vendors, and stakeholders, while coordinating with clients.
• Track briefs, content, approvals, posts, timelines, and deliverables across multiple creators.
• Track campaigns, analyze metrics, and contribute to performance reports with insights for improvements.
• Support documentation, billing, and other admin tasks for campaigns.
• Coordinate creator participation in brand events and activations.
• Collaborate with teams and stay updated on trends and platforms.

Conocimientos

Influencer marketing

Social media

Digital marketing

Communications

Excel

PowerPoint

Descripción del empleo

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. This is an opportunity for someone with agency experience preferred who is looking to continue developing their career in influencer marketing, working directly with content creators and consumer brands. We’re looking for someone who is proactive, organized, and solutions-oriented, with strong relationship-building skills and an interest in growing within the creator ecosystem.

What You’ll Do

Map, identify, and select influencers and content creators based on each campaign’s objectives, audiences, and needs.

Analyze profiles based on reach, engagement, audience, brand affinity, content quality, tone, and cultural relevance.

Manage day-to-day relationships and coordination with creators, representatives, vendors, and other stakeholders, while maintaining close communication with clients.

Support campaign execution by tracking briefs, content, approvals, posts, timelines, and deliverables across multiple creators simultaneously.

Track campaigns, collect and analyze metrics, and contribute to performance reports, identifying insights and opportunities for improvement.

Support operational and administrative processes related to campaigns, including documentation and billing.

Participate in brand events and activations, coordinating creator participation and supporting content creation.

Collaborate with other teams while staying up to date on trends, platforms, formats, and emerging talent across the creator ecosystem.

What We’re Looking For

Approximately 2 years of agency experience, with exposure to influencer marketing, social media, digital marketing, or communications.

Experience working directly with influencers and content creators, with a strong understanding of Instagram, TikTok, YouTube, and other relevant platforms.

Experience or knowledge of the consumer goods sector, with the ability to understand different audiences, trends, and cultural conversations.

Ability to manage multiple campaigns, creators, priorities, and deadlines simultaneously.

Intermediate English proficiency, with the ability to understand materials and participate in professional conversations in English.

Knowledge of influencer marketing, social listening, or analytics tools is a plus, along with proficiency in Excel and PowerPoint or equivalent tools.

At Edelman, we work with local and global clients, combining communications, creativity, strategy, digital, influence, and earned media to build trust and drive impact.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway.

You may be just the right candidate for this or other roles.

It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected.

We are one global team, over 6,000 strong across 60 offices, grounded by our shared values.

We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum.

Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other.

Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company.

At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration.

Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work- taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe.

The relentless pursuit of excellence

The freedom to be constantly curious

The courage to do the right thing

The commitment to positively impact society.

We grow our people

We invite and celebrate differences

Our reputation is our brand

We’re global, yet local

We offer more than just a career - we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry.

Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated.

At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.