Head of Paid Media Strategy & Campaign Performance

Digital Executive; Argentina; A distancia; ARS 136.310.000 - 196.892.000; Jornada completa

Descripción de la vacante

Digital Executive is seeking a full-time Head of Paid Media Strategy & Campaign Delivery for a US-based healthcare-focused digital marketing agency. The role is hands-on, spanning strategy, execution, and performance analysis, with campaigns across Google Ads, Bing, Meta, and LinkedIn.

The ideal candidate will own paid media processes, reporting systems, and campaign management standards, driving qualified leads and measurable ROI.

Formación

• 3+ years hands-on PPC campaign management.
• Proven track record of generating measurable ROI and lowering CPA/CPL.
• Strong knowledge of Google Ads search, display, and shopping campaigns.
• Experience with optimization, attribution, and reporting.
• Excellent written and verbal English communication.

Responsabilidades

• Plan, launch, manage, and optimize PPC campaigns across Google Ads, Bing, Meta, and LinkedIn.
• Own the paid media division processes, reporting systems, and campaign management standards.
• Develop paid media strategies aligned with client goals, audiences, budgets, and growth targets.
• Monitor campaigns, optimize for conversions, CPL, CPA, and ROI.
• Create and maintain reporting dashboards communicating performance and recommendations.
• Set up and troubleshoot conversion tracking across platforms.
• Collaborate with SEO, content, and analytics teams to align paid and organic strategies.

Conocimientos

PPC management

Google Ads

Campaign optimization

Analytics & reporting

English communication

Leadership & ownership

A/B testing

Herramientas

Google Ads

Bing Ads

Meta Ads

LinkedIn Ads

Google Analytics

ClickUp

Descripción del empleo

Digital Executive is seeking a full-time Head of Paid Media Strategy & Campaign Delivery for a US-based healthcare-focused digital marketing agency. The role is hands-on, spanning strategy, execution, and performance analysis, with campaigns across Google Ads, Bing, Meta, and LinkedIn.

The ideal candidate will own paid media processes, reporting systems, and campaign management standards, driving qualified leads and measurable ROI.