Head of Growth – AI-Driven Marketing Lead (Remote)

Bay Business Group

Ciudad de Mendoza

Remote

ARS 185,448,000 - 324,535,000

Full time

5 days ago

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Job summary

Bay Business Group is seeking a Head of Growth to lead paid media, client accounts, and AI-driven marketing across multi-location brands. You will own the final decisions for 6–10 client accounts and report to the CEO, shaping strategy and delivery.

You’ll approve Google Ads and Meta builds, optimize budgets, own conversion tracking across GTM/GA4 and offline CRM imports, and guide WordPress rebuilds. A strong track record in growth marketing is essential.

Qualifications

7+ years running marketing or growth for clients or at an agency.
Final say on a client's ad spend, creative, or pricing, and you can.
Ability to direct AI-driven production and align cross-functional teams.

Responsibilities

Run the client relationship with owners, executive directors, and sales teams.
Approve Google Ads and Meta builds before launch.
Adjust budgets and bids, and cut the search terms that bring no leads.
Own conversion tracking across GTM, GA4, and offline imports from the CRM.
Direct WordPress rebuilds, then own go-live, redirects, and Search Console.
Connect CRMs, call tracking, and forms so each lead can be followed to the sale.
Approve client pricing changes, promotions, and policy pages.
Sign off on weekly and monthly client reports before they go out.