Head of Customer and Solutions Marketing - Remote Work

BairesDev; Comisión de Fomento de Perú; Remote; ARS 184,482,000 - 276,723,000; Full time

Benefits offered by this job

100% remote work

Competitive USD compensation

Home office setup provided

Flexible hours

Paid parental leave, vacations and HOs

Job summary

BairesDev, a global technology partner, seeks a Head of Customer and Solutions Marketing to build and lead a new Customer Marketing area reporting to the CMO. This hands-on leadership role turns our client base and sales collateral into a growth lever across Sales, Client Engagement, Delivery, and Marketing.

You’ll hire and guide a team of about eight across three functions, define the strategy, and work with executives from day one on GTM, ABM, and revenue campaigns.

Qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years hands-on as a Product Marketing Manager or Director owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.

Responsibilities

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement.

Skills

Leadership

B2B marketing

Product marketing management

ABM campaigns

Copy management

Go-to-market strategy

Executive stakeholder management

Education

Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering

Tools

Salesforce

HubSpot

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Head of Customer and Solutions Marketing at BairesDev

In this role, you'll build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands‑on leadership position where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company. This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself, and work with executives across Sales, Client Engagement, Delivery, and Marketing from day one.

What You’ll Do:

• Own product marketing hands‑on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one‑pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross‑sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral, and enablement.

What we are looking for:

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years of hands‑on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross‑sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Nice to have:

• Background in IT services, nearshore software outsourcing, or IT staffing (e.g., Globant, EPAM, Endava, Toptal, Thoughtworks, Accenture).
• Experience building a marketing function or team from zero inside a company of 1,000+ employees.
• Prior experience reporting directly to a CMO or sitting on an executive leadership team.

How we do make your work (and your life) easier:

• 100% remote work (from anywhere).
• Excellent compensation in USD or your local currency if preferred
• Hardware and software setup for you to work from home.
• Flexible hours: create your own schedule.
• Paid parental leaves, vacations, and holidays.
• Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.