Fashion Paid Advertising Strategist

Power Digital Marketing; Argentina; On-site; ARS 900,000 - 1,500,000; Full time

Job summary

Power Digital Marketing in Argentina seeks a Paid Advertising Strategist to own the execution, performance, and growth of campaigns across Meta, LinkedIn, Google, YouTube, and Bing. You will collaborate with account leadership to shape strategy, own reporting, and drive results.

We value strong English proficiency and direct response experience, with a data-driven mindset. You will leverage our Nova ecosystem and AI tools to optimize paid media and deliver measurable outcomes for clients.

Qualifications

• 2-3 years of digital marketing experience.
• 1-2 years in an agency setting.
• Minimum 2 years of Direct Response marketing experience in E‑Commerce, Lead Gen or B2B.
• Minimum 2 years of hands-on SEM and paid search experience.
• Experience with campaign development and optimization processes like bid optimization and ad copy development.

Responsibilities

• Own performance marketing across paid social and paid media platforms.
• Execute campaigns on Meta, LinkedIn, Google, YouTube, and Bing.
• Lead optimizations to improve performance against goals.
• Manage client budgets or advise on budget changes.
• Communicate strategy and performance to clients and internal teams.
• Prepare weekly performance recaps and future recommendations.
• Leverage data to tell a story and justify next steps.

Skills

Direct Response

Meta Ads

SEM

Keyword research

Ad copy development

Bid optimization

Campaign management

Google Analytics

Communication

Team collaboration

Tools

Google Ads

LinkedIn Ads

YouTube Ads

Bing Ads

Google Analytics

Microsoft Office

Job description

Who We Are

Power Digital is an AI‑Native Growth Firm built at the intersection of world‑class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

• Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self‑started and autonomously own your responsibilities. You work hand‑in‑hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward‑thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Responsibilities

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• 2-3 years of digital marketing experience. 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands‑on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel

Other Skills Required

• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self‑motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long‑lasting relationship with a growing company

Key Performance Indicators (KPIs)

• $9.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 5-7 Accounts

Most Important Things (MITs)

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.