Google Ads Media Buyer / Growth Strategist

Contentu; Buenos Aires; Remote; ARS 600,000 - 1,000,000; Full time

Benefits offered by this job

Remote-First Culture

Flexible Schedule

Unlimited Paid Time Off

Parental Leave

Room to Grow

Professional Development

Quarterly Bonuses

Referral Program

Health & Fitness Reimbursement

Job summary

Contentu is seeking an Ads Specialist (Media Buyer) for a remote position. The role focuses on executing ad campaigns, monitoring performance, and collaborating with customer success managers to optimize outcomes. The ideal candidate has hands-on experience with digital ads and a drive to progress toward strategic roles.

Teams operate globally, offering flexible scheduling and a focus on data-driven improvement in automotive marketing. English proficiency is required for the process.

Qualifications

• Basic understanding of digital advertising concepts.
• Ability to analyze campaign performance and identify trends.
• Strong attention to detail and organizational skills.
• Ability to follow processes while understanding reasoning.
• Willingness to continuously learn advertising platforms.

Responsibilities

• Campaign implementation: build and update campaigns; apply approved strategies; manage budgets and targeting.
• Account monitoring: review performance and health; identify trends and issues; provide insights.
• CSM partnership: share updates, insights, and status; align with account context.
• Quality control: verify accuracy and ensure alignment with strategies; follow standards.

Skills

Campaign analysis

Attention to detail

Process adherence

Multitasking

Clear communication

Education

No formal degree required

Tools

Google Ads

Meta Ads

Job description

Ads Specialist (Media Buyer)

Hoy

Job Description

This is a remote position.

REMOTE / WORK FROM HOME POSITION

Before applying, please note:

The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated.

Applicants must be independent freelancers, not represented by another agency, and currently based in South America or Asia.

WHO ARE WE?

We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We're on a mission to provide truly profitable data-driven marketing solutions, primarily for The Automotive industry.

We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.

Job Overview / Purpose Statement

Ads Specialists are responsible for executing advertising strategies, maintaining campaign quality, monitoring account performance, and developing the technical and analytical foundation required to grow into strategic roles.

This role is the foundation of the Paid Ads career path.

Ads Specialists are not expected to simply follow instructions. They should understand the purpose behind campaigns, identify observations, surface opportunities, and continuously develop the skills required to become future Ads Strategists.

Core Responsibilities

Campaign Implementation

• Building and updating campaigns.
• Implementing approved advertising strategies.
• Managing campaign changes, including budgets, targeting, creative updates, offers, and platform configurations.
• Ensuring campaigns are launched accurately and efficiently.
• Maintaining campaign organization and quality.
• Implementing optimizations and strategy adjustments defined by the Ads Strategist.

Account Monitoring

Responsible for:

Reviewing campaign performance and account health.

Identifying unusual changes, trends, or potential issues.

Monitoring pacing, delivery, and campaign performance.

Escalating concerns that require additional strategic review.

Providing account context and observations to support strategic decisions.

Discussing relevant performance observations and account insights with the CSM.

CSM Partnership and Communication

• Communicating campaign execution updates.
• Discussing performance observations and account insights.
• Providing visibility into campaign changes and results.
• Sharing implementation status and relevant account context.
• Bringing forward questions, concerns, and opportunities identified through account monitoring.

Ads Specialists provide the account-level visibility required for effective strategy development.

Quality Control

• Verifying implementation accuracy.
• Ensuring campaigns align with approved strategies.
• Following established processes and standards.
• Identifying execution gaps.

Development Responsibilities

• Build platform expertise.
• Learn advertising strategy fundamentals.
• Develop analytical skills.
• Understand dealership marketing objectives.
• Identify opportunities and contribute ideas.
• Develop the skills required for progression into Ads Strategist responsibilities.

Execution Accountability

• Accurate campaign implementation.
• Timely execution.
• Campaign quality.
• Maintaining account health through proper monitoring and execution.
• Accurately implementing strategic adjustments and optimizations.

Ads Specialists are not accountable for independently defining overall advertising strategy but are expected to actively contribute observations and ideas.

Growth Path

• Strong execution skills.
• Platform knowledge.
• Analytical thinking.
• Proactive problem-solving.
• Understanding of strategic decisions.
• Ability to identify opportunities.

These skills prepare team members for progression into Ads Strategist responsibilities.

Requirements

Required Skills & Qualifications

• Basic understanding of digital advertising concepts.
• Ability to analyze campaign performance and identify trends.
• Strong attention to detail.
• Ability to follow processes while understanding the reasoning behind them.
• Ability to manage multiple priorities.
• Strong organizational skills.
• Ability to communicate clearly with internal teams.
• Willingness to continuously learn advertising platforms and strategies.

Preferred Experience & Competencies

• Experience working with Google Ads, Meta Ads, or other digital advertising platforms.
• Experience in automotive marketing or dealership environments preferred.
• 1+ years of experience in digital advertising, marketing, analytics, or a related field preferred.
• Experience with campaign management, reporting, or performance analysis.
• Experience working with data and analytics tools.
• Demonstrated curiosity and ability to solve problems.
• Experience collaborating in a team environment.

OUR HIRING PROCESS

1. Application Review
2. Initial Interview
3. Skills Assessment
4. Technical/Final Interview

Benefits

• Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
• Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
• Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
• Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
• Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
• Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
• Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
• Paid Referral Program: Earn rewards for referring great talent to join our team!
• Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.

How We Work

• Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
• Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do-ers who take full ownership for their results.
• Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.