Senior Google Ads Media Buyer — Remote & Flexible Hours

Vysta Paid Media Group; Quilmes; Hybrid; ARS 42,579,000 - 85,158,000; Full time

Job summary

Vysta Paid Media Group is seeking an Ads Specialist (Media Buyer) for a remote, freelance role. The position emphasizes executing advertising strategies, maintaining campaign quality, and growing toward strategic responsibilities within a data-driven marketing environment.

Ideal candidates are independent freelancers based in South America or Asia, fluent in English, and capable of independent work without agency representation. The role focuses on the paid ads lifecycle and ongoing optimization.

Responsibilities

• Campaign Implementation: Building and updating campaigns and implementing approved strategies.
• Account Monitoring: Review campaign performance, monitor pacing and health, surface issues.
• CSM Partnership and Communication: Share insights, provide visibility into changes and results with the CSM.
• Quality Control: Verify implementation accuracy and ensure alignment with strategies.
• Development Responsibilities: Build platform expertise, learn fundamentals, develop analytical skills.
• Execution Accountability: Ensure timely execution and maintain account health.

Job description

Ads Specialist (Media Buyer)

Hoy

This is a remote position.

REMOTE / WORK FROM HOME POSITION

Before applying, please note:

The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated.

Applicants must be independent freelancers, not represented by another agency, and currently based in South America or Asia.

WHO ARE WE?

We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We’re on a mission to provide truly profitable data-driven marketing solutions, primarily for The Automotive industry.

We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.

Job Overview / Purpose Statement

Ads Specialists are responsible for executing advertising strategies, maintaining campaign quality, monitoring account performance, and developing the technical and analytical foundation required to grow into strategic roles.

This role is the foundation of the Paid Ads career path.

Ads Specialists are not expected to simply follow instructions. They should understand the purpose behind campaigns, identify observations, surface opportunities, and continuously develop the skills required to become future Ads Strategists.

Core Responsibilities

Campaign Implementation

Responsible for:

• Building and updating campaigns.
• Implementing approved advertising strategies.
• Managing campaign changes, including budgets, targeting, creative updates, offers, and platform configurations.
• Ensuring campaigns are launched accurately and efficiently.
• Maintaining campaign organization and quality.
• Implementing optimizations and strategy adjustments defined by the Ads Strategist.

Account Monitoring

Responsible for:

Reviewing campaign performance and account health.

Identifying unusual changes, trends, or potential issues.

Monitoring pacing, delivery, and campaign performance.

Escalating concerns that require additional strategic review.

Providing account context and observations to support strategic decisions.

Discussing relevant performance observations and account insights with the CSM.

CSM Partnership and Communication

Responsible for:

• Discussing performance observations and account insights.
• Providing visibility into campaign changes and results.
• Sharing implementation status and relevant account context.
• Bringing forward questions, concerns, and opportunities identified through account monitoring.

Ads Specialists provide the account-level visibility required for effective strategy development.

Quality Control

Responsible for:

• Verifying implementation accuracy.
• Ensuring campaigns align with approved strategies.
• Following established processes and standards.
• Identifying execution gaps.

Development Responsibilities

Expected to:

• Build platform expertise.
• Learn advertising strategy fundamentals.
• Develop analytical skills.
• Understand dealership marketing objectives.
• Identify opportunities and contribute ideas.
• Develop the skills required for progression into Ads Strategist responsibilities.

Execution Accountability

Ads Specialists are accountable for:

• Accurate campaign implementation.
• Timely execution.
• Maintaining account health through proper monitoring and execution.
• Accurately implementing strategic adjustments and optimizations.

Ads Specialists are not accountable for independently defining overall advertising strategy but are expected to actively contribute observations and ideas.

Platform knowledge.

Analytical thinking.

Proactive problem-solving.

Understanding of strategic decisions.

Ability to identify opportunities.

These skills prepare team members for progression into Ads Strategist responsibilities.

Growth Path

A successful Ads Specialist demonstrates:

• Strong execution skills.
• Platform knowledge.
• Analytical thinking.
• Proactive problem-solving.
• Understanding of strategic decisions.
• Ability to identify opportunities.

These skills prepare team members for progression into Ads Strategist responsibilities.