Events & Growth Specialist

GlobalLogic; Buenos Aires; Presencial; ARS 45.273.000 - 90.547.000; Jornada completa

Descripción de la vacante

GlobalLogic in Buenos Aires is seeking a Campaigns Lead to drive integrated marketing campaigns, events, and customer site visits for the LATAM region. You will coordinate with regional Hitachi entities and cross-functional teams to maximize growth and brand visibility.

The role emphasizes end-to-end campaign execution, vendor management, and data-driven optimization to improve CPA, CPL, and ROI across events and digital channels.

Formación

• Proven experience in event management, field marketing, or integrated campaign management.
• Strong understanding of B2B marketing strategy, demand generation, and full-funnel measurement.
• Demonstrated experience independently managing event logistics, vendor relationships, media budgets, and overall campaign pacing.

Responsabilidades

• Develop, plan, launch, and optimize end-to-end global and regional growth marketing campaigns and events.
• Design and execute integrated campaigns across email, paid social, and owned channels.
• Manage end-to-end customer site visits and on-site event logistics.
• Collaborate with sales, delivery, design, content, digital, PR, and Hitachi entities to create materials and assets.
• Track leads via CRM and marketing automation platforms and report on performance.

Conocimientos

Campaign management

B2B marketing

Event planning

Cross-functional collaboration

Analytics & optimization

Herramientas

Salesforce

Hubspot

Google Analytics

Google Tag Manager

Cvent

Bizzabo

Hopin

Descripción del empleo

We are a global, growing digital engineering company with 32,000+ employees in 25 countries, backed by Hitachi – the global leader in digital innovation and sustainable solutions.We are looking for a results-oriented, creative, and highly organized Campaigns Lead to lead the strategy, day-to-day execution, and performance management of our integrated marketing campaigns, public relations and events.

Job Description

This role supports overarching regional growth objectives by leading integrated marketing campaigns, organizing corporate and customer events, and managing customer site visits for the new Demozone in LATAM. The ideal candidate will establish a strong B2B brand presence, drive campaign execution, and foster client engagement through interactive showcase experiences.

A successful candidate maintains clear project timelines, coordinates high-impact customer site visits and executive roundtables, and collaborates with cross-functional teams and regional Hitachi entities to maximize growth and brand visibility.

Job Responsibilities:

• Develop, plan, launch, and optimize end-to-end global and regional growth marketing campaigns and events, including tradeshows, webinars, virtual summits, corporate events, executive roundtables, and sponsorships.
• Design and execute integrated marketing campaigns across email, paid social, and owned channels to drive event registrations, attendance, and post-event lead generation.
• Manage end-to-end customer site visits, client demonstrations, and event logistics at the new Buenos Aires HQ Demozone, including vendor negotiations, venue selection, audiovisual setup, catering, and on-site coordination.
• Collaborate extensively with regional sales, delivery, design, content, digital, PR, and Hitachi entities to create promotional materials, landing pages, email campaigns, and social media assets to drive market awareness and growth opportunities.
• Ensure campaigns, events, and site visits are properly tracked, capturing leads accurately and routing them to the sales team through our CRM and marketing automation platforms.
• Monitor campaign performance, event spend, and budget pacing on a daily and weekly basis to ensure all activities fall within financial parameters.
• Optimize pre- and post-event campaigns based on key metrics such as CPA, CPL, registration conversion rate, attendee engagement, and overall ROI.
• Prepare recurring performance reports, translating raw event data, feedback surveys, and campaign metrics into clear insights and actionable recommendations for future initiatives.
• Communicate campaign performance, project timelines, opportunities, and risks clearly to internal teams and executive stakeholders.
• Stay current on event technology trends, experiential marketing best practices, emerging digital campaign strategies, and audience engagement innovations.

Qualifications:

• Proven experience in event management, field marketing, or integrated campaign management within a fast-paced environment.
• Solid understanding of B2B marketing strategy, demand generation, campaign structures, targeting, and full-funnel measurement.
• Demonstrated experience independently managing event logistics, vendor relationships, media budgets, and overall campaign pacing.
• Strong analytical skills with the ability to identify registration and engagement trends, diagnose issues, and translate data into actionable insights.
• Proficiency in event management platforms (e.g., Cvent, Bizzabo, Hopin, Zoom Webinar) and standard productivity tools (Excel or Google Sheets).
• Working knowledge of lead tracking, CRM handoffs, and digital measurement principles tied to event attendance.
• Exceptional organizational skills, keen attention to detail, and the ability to manage multiple events, campaigns, and deadlines simultaneously.
• Strong written and verbal communication skills with the ability to present campaign strategy and performance to both technical and non-technical stakeholders.
• English: advanced level

Preferred Qualifications:

• Familiarity with marketing automation platforms and event management tools.
• Experience managing complex events and multi-touch campaigns globally or across various regions and time zones.
• Familiarity with Salesforce, Hubspot, Google Analytics, Google Tag Manager, or similar business intelligence/reporting tools.
• Experience with automated email marketing, marketing automation workflows, and CRM lead scoring.
• Experience developing structured testing and experimentation programs for event promotions (e.g., A/B testing subject lines, landing page layouts).
• Relevant Google, Meta, Microsoft, LinkedIn, or other platform certifications.

What we offer:

Culture of caring. At GlobalLogic, we prioritize a culture of caring. Across every region and department, at every level, we consistently put people first. From day one, you’ll experience an inclusive culture of acceptance and belonging, where you’ll have the chance to build meaningful connections with collaborative teammates, supportive managers, and compassionate leaders. Learning and development. We are committed to your continuous learning and development. You’ll learn and grow daily in an environment with many opportunities to try new things, sharpen your skills, and advance your career at GlobalLogic. With our Career Navigator tool as just one example, GlobalLogic offers a rich array of programs, training curricula, and hands-on opportunities to grow personally and professionally.

Interesting & meaningful work. GlobalLogic is known for engineering impact for and with clients around the world. As part of our team, you’ll have the chance to work on projects that matter. Each is a unique opportunity to engage your curiosity and creative problem-solving skills as you help clients reimagine what’s possible and bring new solutions to market. In the process, you’ll have the privilege of working on some of the most cutting-edge and impactful solutions shaping the world today.

Balance and flexibility. We believe in the importance of balance and flexibility. With many functional career areas, roles, and work arrangements, you can explore ways of achieving the perfect balance between your work and life. Your life extends beyond the office, and we always do our best to help you integrate and balance the best of work and life, having fun along the way!

High-trust organization. We are a high-trust organization where integrity is key. By joining GlobalLogic, you’re placing your trust in a safe, reliable, and ethical global company. Integrity and trust are a cornerstone of our value proposition to our employees and clients. You will find truthfulness, candor, and integrity in everything we do.