Digital Growth & Monetization Strategist - LATAM

GRUPO Homini; Buenos Aires; Hybrid; ARS 138,361,000 - 184,482,000; Full time

Job summary

Skydance is seeking a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports’ digital offerings in Spanish-speaking Latin America. You’ll oversee platforms like YouTube, Instagram, TikTok, Facebook and X, starting with Argentina, Mexico and Chile and potentially expanding to other markets.

The role emphasizes data-driven insights, regional collaboration with local content teams and cross-market performance reporting, including live regional broadcasts across

Qualifications

• At least 7 years of experience in digital/social media.
• Advanced English and Spanish.
• Strong analytical skills with Excel, data visualization and social analytics tools.
• Solid knowledge of football and sports media market in Latin America.
• Strong storytelling and presentation skills (PowerPoint).

Responsibilities

• Define KPIs and targets per country, platform and product/program.
• Build and maintain automated dashboards with daily performance visibility.
• Lead a structured testing agenda and scale what works across markets.
• Promote the use of AI to gain efficiency.

Skills

Digital & social media

Analytical skills

English (Advanced)

Spanish (Advanced)

Excel

Data visualization

Social analytics tools

Education

Marketing/Communications/Business degree

Portuguese (intermediate)

Tools

Sprout Social

Rival IQ

Job description

Skydance is seeking a Manager, Digital Product LATAM to lead performance, growth and monetization of TNT Sports’ digital offerings in Spanish-speaking Latin America. You’ll oversee platforms like YouTube, Instagram, TikTok, Facebook and X, starting with Argentina, Mexico and Chile and potentially expanding to other markets.

The role emphasizes data-driven insights, regional collaboration with local content teams and cross-market performance reporting, including live regional broadcasts across