Creative Strategist (Performance)

SoCreative; Argentina; Presencial; ARS 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

SoCreative is seeking a Creative Strategist to lead paid acquisition and creative strategy, partnering with designers, editors and copywriters to turn ideas into campaigns that convert. You will own the end-to-end process across Meta, LinkedIn, Google, YouTube and TikTok, guided by AI tools and performance data to scale output.

You'll write briefs, shape creative concepts, and directly own the numbers. The role emphasizes brand, content, and funnel alignment with a hands-on, collaborative

Formación

• Experience managing paid acquisition across Meta, LinkedIn, Google, YouTube and TikTok.
• Portfolio of ad concepts showing creative thinking beyond campaigns.
• Strong grasp of hooks, UGC and short-form video.
• Excellent copywriting instincts and creative sensibility.
• Experience partnering with design, video and copy teams.
• Able to read performance signals and translate into creative decisions.

Responsabilidades

• Own paid acquisition end to end across Meta, LinkedIn, Google, YouTube and TikTok.
• Drive strategy, creative testing, budget allocation and A/B tests.
• Track CPL, CAC, ROAS and pipeline contribution, then translate into creative direction.
• Develop ad concepts, hooks, angles and scripts for paid and organic campaigns.
• Write briefs for designers, editors and copywriters; leverage AI tools for scaling.
• Shape brand voice, improve landing pages and conversion through sharper messaging.

Conocimientos

Paid acquisition

Creative strategy

Copywriting

Data-driven

Team collaboration

English proficiency

Herramientas

Foreplay

Atria

Motion

Kalodata

Descripción del empleo

We're looking for a Creative Strategist with strong experience developing high-performing ad creative, a performance mindset and a sense of how brand, content and creative drive measurable growth.

In this role, you'll lead paid acquisition and creative strategy, working closely with designers, editors and copywriters to turn ideas into campaigns that convert. AI tools and performance data drive how creative output scales and every decision gets informed. It's a truly hands-on role: writing the copy, briefing the team, and owning the numbers directly.

What you'll do

Own paid acquisition end to end

• Lead paid channels across Meta, LinkedIn, Google, YouTube and TikTok.
• Drive strategy, creative testing, budget allocation and A/B tests.
• Track key performance signals (CPL, CAC, ROAS, pipeline contribution).
• Translate those signals into clear creative direction for the team.

Drive creative as the core of performance

• Develop ad concepts, hooks, angles and scripts for paid and organic campaigns.
• Write clear briefs for designers, video editors and copywriters.
• Leverage AI tools and creative testing frameworks to scale creative production and inform iteration.
• Scale what's working and keep the creative pipeline full.

Shape brand, content and funnel

• Contribute to brand voice, tone and organic content alongside paid.
• Improve landing pages and conversion rates through sharper messaging and creative.
• Keep a pulse on ad libraries and category benchmarks.

Collaborate and shape the marketing function

• Work closely with founders and the creative team.
• Help structure how marketing operates as we grow.
• Build systems and processes for scalable growth.

What you'll bring

• Proven experience managing paid acquisition across Meta, LinkedIn, Google, YouTube and TikTok.
• A portfolio of ad concepts you've created, not just campaigns you've run.
• Strong understanding of hooks, UGC and short-form video.
• Strong copywriting instincts and a feel for creative that resonates.
• Experience working closely with creative teams (design, video, copy).
• Data-informed mindset: comfortable reading performance signals to guide creative decisions.
• Experience with creative testing tools (Foreplay, Atria, Motion, Kalodata or similar) and AI tools to scale creative production.
• Track record of building testing frameworks or systems that improved performance.
• Clear commercial thinking and a hands-on, collaborative approach.
• Excellent written and spoken English.
• Ideally experience in B2B, SaaS, creative services or tech-enabled businesses.

We help brands like American Express, Johnson & Johnson, Google, Schneider Electric and Toyota scale video and design content with speed, consistency and creativity. We're a creative company built for quality and flexibility, powered by smart tech, streamlined systems and a global network of top-tier talent.

You'll join a supportive, fast-moving team that values clear communication, creative thinking and getting things done. If you're eager to grow, take initiative and be part of a modern creative operation, we'd love to hear from you.