Conceptual Art Director - Marketing Campaigns

Wripple Solutions, Inc.; Buenos Aires; On-site; ARS 900,000 - 1,400,000; Full time

Job summary

Wripple is seeking a Conceptual Art Director – Marketing Campaigns in Buenos Aires to own the creative concept from brief through execution across channels. You will work with a Creative Director, copywriters, designers and marketing partners to develop strategic, audience-relevant ideas and turn them into compelling visual concepts and campaign systems.

The role emphasizes conceptual thinking over standalone design, with a strong emphasis on idea development and integration across digital,

Qualifications

• Portfolio demonstrating conceptual campaign thinking.
• Experience turning briefs/insights into integrated campaigns.
• Ability to explain the idea behind the work and its execution across channels.
• Strong typographic, visual hierarchy, and craft.

Responsibilities

• Own the creative process from brief to final execution across digital, social, web, video, print and other brand experiences.
• Develop big ideas with copywriters and creatives; translate concepts into visual direction.
• Build cohesive campaign systems across channels; maintain integrity of core idea.
• Direct and execute creative across touchpoints and present concepts to stakeholders.
• Synthesize feedback quickly to evolve concepts while preserving the idea.

Skills

Conceptual thinking

Campaign thinking

Art direction

Idea explanation

Campaign systems

Storytelling

Typography

Presenting ideas

Adobe Creative Suite

AI tools

Independent plus collaboration

Communication

Time management

English fluency

Education

Bachelor's degree in art direction/advertising

Tools

Illustrator

InDesign

Photoshop

Job description

Wripple's financial services client is looking for a Conceptual Art Director – Marketing Campaigns in Buenos Aires, Argentina to join their team for a 40-hour/week, 12-month contract with the potential to convert to full-time for the right fit.

This is an opportunity to own the creative idea from brief through execution for a leading global financial brand.

We’re looking for a conceptual thinker and campaign builder — not just a strong designer. The ideal candidate knows how to take a business or marketing challenge, uncover the creative opportunity within it, and develop an original campaign idea that can come to life across channels.

Working closely with a Creative Director, copywriters, designers, and marketing partners, the Conceptual Art Director will develop strategic, audience-relevant creative ideas and translate them into compelling visual concepts and campaign systems across digital, social, web, video, print, and other brand experiences.

What You’ll Do

You’ll own and contribute to the creative process from initial brief through final execution:

• Start with the brief. Understand the business and marketing challenge, audience insight, objectives, and strategic opportunity behind each assignment.
• Develop the big idea. Partner closely with copywriters and other creatives to generate original campaign concepts that solve the brief — not simply execute against an existing visual direction.
• Create the visual concept. Once the campaign idea is established, define how it comes to life visually through art direction, imagery, typography, composition, motion, and other elements of the brand experience.
• Build the campaign system. Develop a cohesive visual language that can flex across channels and formats while maintaining the integrity and impact of the core idea.
• Bring the idea to life. Direct and execute creative across touchpoints including digital, social, web, video, print, presentations, and other marketing experiences.
• Present creative concepts and articulate the strategic thinking behind them to Creative Directors, marketing partners, and key stakeholders.
• Collaborate with copywriters, designers, and cross-functional partners to ensure copy and visual storytelling work together as one cohesive idea.
• Rapidly synthesize feedback, evolve concepts, and maintain the strength of the creative idea through rounds of iteration.
• Push the boundaries of the brand thoughtfully while ensuring creative solutions remain relevant to the audience and aligned with business objectives.
• Understand the company, its audiences, and global financial markets in order to turn complex marketing challenges into clear, compelling creative.
• Manage multiple projects simultaneously while maintaining a high degree of craft and attention to detail.
• Leverage AI and emerging creative tools throughout the creative process to accelerate exploration, expand possibilities, and improve efficiency.

What We're Looking For

First and foremost, your portfolio should demonstrate conceptual campaign thinking. We want to see how you have taken briefs or marketing challenges and turned them into creative ideas — and how those ideas became integrated campaigns.

The strongest candidates will demonstrate:

• 2–4+ years of experience in an Art Director role at a creative agency, in-house creative team, or similar environment.
• A portfolio featuring concept-led, integrated marketing campaigns, not primarily standalone design or production work.
• Experience developing creative concepts from a business/marketing brief and audience insight, ideally in partnership with copywriters.
• The ability to explain the idea behind the work — the challenge, insight, concept, visual direction, and how the idea extended across channels.
• Strong visual conceptualization skills and the ability to establish a distinctive, cohesive art direction for a campaign.
• Experience building campaign systems that translate effectively across digital, social, web, video, print, experiential, and other channels.
• A passion for storytelling and an understanding of how imagery, typography, motion, copy, and design work together to communicate a powerful idea.
• Exceptional typography, visual hierarchy, composition, and overall design craft.
• Experience presenting and selling creative ideas to internal teams, clients, and senior stakeholders.
• Expertise in Adobe Creative Suite, particularly Illustrator, InDesign, and Photoshop.
• Experience using AI tools as part of creative ideation, concept development, or execution.
• The ability to work independently while thriving in a highly collaborative creative environment.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational and time-management skills with the ability to work effectively in a fast-moving environment.
• Fluency in English, including the ability to confidently present creative concepts and rationale in English.
• Financial services experience is a plus, but strong conceptual campaign experience is more important.

Education

Bachelor’s degree (or equivalent experience) in art direction, design, advertising, visual communications, or a related discipline, with a strong foundation in conceptual thinking, visual storytelling, and design principles.

A portfolio is required for consideration.

We are specifically looking for work that demonstrates idea-driven art direction and integrated campaign development. Your portfolio should show examples where you helped originate the creative concept — ideally from a brief or strategic insight — and then developed the visual direction and carried that idea across multiple marketing touchpoints.

This role is best suited for an Art Director who wants to own the idea, not just execute the assets.

ABOUT WRIPPLE:

Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.

Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.

Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business