Community Lead & Content Strategy Architect

R/GA Careers Page; Buenos Aires; On-site; ARS 1,451,000 - 2,567,000; Full time

Job summary

R/GA in Buenos Aires seeks a Community Manager with a creative profile who will publish and respond on social media, shaping ideas with Strategy and Creativity teams and ensuring content aligns with brand identity and client goals.

You will plan, publish, and monitor content across platforms; craft posts, reels, and scripts; moderate communities; track metrics; and contribute to campaigns with influencers and UGC while presenting results to clients.

Qualifications

• 2+ years of experience as a Community Manager or Social Media specialist in an agency setting.
• Portfolio or examples of content you have conceptualized and produced.
• Excellent writing skills and storytelling, with the ability to switch tones according to the brand and platform.
• Deep knowledge of Instagram, TikTok, Facebook, YouTube, and LinkedIn: formats, algorithms, and trends.
• Experience with management, scheduling, and listening tools (Sprinklr/Metricool/Hootsuite) is valued.
• Ability to read metrics and translate them into concrete content improvements.
• Strong organizational skills to handle multiple priorities and work with cross-disciplinary teams.
• Degree or advanced studies in Advertising, Communications, Marketing, Design, or related fields.
• Higher English proficiency.

Responsibilities

• Create and maintain the content calendar, combining campaigns, always-on, and tactical content.
• Publish and schedule across all platforms, taking care of visual quality and compliance with the brandbook.
• Collaborate on the implementation of organic and paid campaigns alongside the Media team.
• Propose content ideas for posts, reels, stories, and native formats for each platform, with a clear concept behind them.
• Write copy and short scripts with storytelling, adapting the brand tone to each social network.
• Work with the Strategy, Design, and Creativity teams on the development of pieces, providing clear briefs and feedback on what works on social media.
• Moderate and respond to comments and messages using the brand’s voice, generating conversation.
• Monitor the community to detect trends, conversations, risks, and opportunities.
• Escalate and support the management of crisis situations alongside the account team and the client.
• Provide support for digital activations and campaigns with influencers, creators, and user-generated content (UGC).
• Track performance metrics, build reports, and turn results into concrete learnings for future content.
• Participate in client meetings when necessary, presenting content and results.

Skills

Community Management

Social Media Marketing

Content Writing

Storytelling

Advanced English

Project Management

Brand Voice Adaptation

Education

Degree in Advertising, Communications, Marketing, Design or related fields

Tools

Sprinklr

Metricool

Hootsuite

Job description

R/GA in Buenos Aires seeks a Community Manager with a creative profile who will publish and respond on social media, shaping ideas with Strategy and Creativity teams and ensuring content aligns with brand identity and client goals.

You will plan, publish, and monitor content across platforms; craft posts, reels, and scripts; moderate communities; track metrics; and contribute to campaigns with influencers and UGC while presenting results to clients.