Associate, Growth Marketing & Business Development

Addison Whitney, now AW; Municipio de Esquel; Presencial; ARS 97.399.000 - 149.844.000; Jornada completa

Descripción de la vacante

Addison Whitney is hiring a business development professional to drive outbound outreach and fuel lead generation for top-of-pipeline opportunities. You will collaborate with marketing and account leadership to identify target accounts, segments, and timely BD opportunities.

Using AI tools and market research, you will refine targeting, messaging, and outreach strategy, while coordinating pitch roadmaps and insights to align marketing with business development.

Formación

• Bachelor’s degree required.
• 1–2 years of strategic selling experience with a proven track record.
• Strong written and verbal communication skills.
• Ability to build relationships and communicate across disciplines.
• Ability to thrive in a fast-paced, multi-disciplinary, team-driven environment.

Responsabilidades

• Develop and execute targeted outbound outreach efforts that support lead generation, meeting generation, and top-of-pipeline opportunity development.
• Partner with marketing and account leadership to identify target accounts, prospective client contacts, market segments, therapeutic areas, and timely business development opportunities.
• Use AI tools, market intelligence, audience research, and internal knowledge to improve targeting, segmentation, and outreach messaging.
• Lead AI-informed approaches to prospect research, audience prioritization, message testing, and personalized outreach strategies.
• Apply knowledge of prospective client needs, behaviors, and buying signals to improve the customer journey and strengthen touchpoints from awareness through conversion.
• Work closely with marketing to support campaign development, including audience strategy, messaging direction, content ideas, and channel recommendations.
• Provide insight into what prospective clients are looking for, what messages are resonating, and where marketing and business development efforts can be better aligned.
• Conduct pre-pitch research and opportunity analysis for priority prospects, pitch roadmap opportunities, and larger strategic pitches.
• Prepare clear pitch briefing materials that summarize client background, therapeutic area context, market dynamics, opportunity drivers, relevant insights, and messaging considerations.
• Help coordinate pitch roadmap activity by managing timelines, inputs, research needs, internal touchpoints, and team alignment.
• Maintain a working knowledge of Addison Whitney capabilities, Syneos Health solutions and resources, healthcare industry trends, brand strategy, therapeutic area categories, and competitor activity.

Conocimientos

Strategic selling

Relationship building

Communication

Self-starter

Educación

Bachelor’s degree

Descripción del empleo

• Develop and execute targeted outbound outreach efforts that support lead generation, meeting generation, and top-of-pipeline opportunity development.
• Partner with marketing and account leadership to identify target accounts, prospective client contacts, market segments, therapeutic areas, and timely business development opportunities.
• Use AI tools, market intelligence, audience research, and internal knowledge to improve targeting, segmentation, and outreach messaging.
• Lead AI-informed approaches to prospect research, audience prioritization, message testing, and personalized outreach strategies.
• Apply knowledge of prospective client needs, behaviors, and buying signals to improve the customer journey and strengthen touchpoints from awareness through conversion.
• Work closely with marketing to support campaign development, including audience strategy, messaging direction, content ideas, and channel recommendations.
• Provide insight into what prospective clients are looking for, what messages are resonating, and where marketing and business development efforts can be better aligned.
• Conduct pre-pitch research and opportunity analysis for priority prospects, pitch roadmap opportunities, and larger strategic pitches.
• Prepare clear pitch briefing materials that summarize client background, therapeutic area context, market dynamics, opportunity drivers, relevant insights, and messaging considerations.
• Help coordinate pitch roadmap activity by managing timelines, inputs, research needs, internal touchpoints, and team alignment.
• Maintain a working knowledge of Addison Whitney capabilities, Syneos Health solutions and resources, healthcare industry trends, brand strategy, therapeutic area categories, and competitor activity.

Description

• Develop and execute targeted outbound outreach efforts that support lead generation, meeting generation, and top-of-pipeline opportunity development.
• Partner with marketing and account leadership to identify target accounts, prospective client contacts, market segments, therapeutic areas, and timely business development opportunities.
• Use AI tools, market intelligence, audience research, and internal knowledge to improve targeting, segmentation, and outreach messaging.
• Lead AI-informed approaches to prospect research, audience prioritization, message testing, and personalized outreach strategies.
• Apply knowledge of prospective client needs, behaviors, and buying signals to improve the customer journey and strengthen touchpoints from awareness through conversion.
• Work closely with marketing to support campaign development, including audience strategy, messaging direction, content ideas, and channel recommendations.
• Provide insight into what prospective clients are looking for, what messages are resonating, and where marketing and business development efforts can be better aligned.
• Conduct pre-pitch research and opportunity analysis for priority prospects, pitch roadmap opportunities, and larger strategic pitches.
• Prepare clear pitch briefing materials that summarize client background, therapeutic area context, market dynamics, opportunity drivers, relevant insights, and messaging considerations.
• Help coordinate pitch roadmap activity by managing timelines, inputs, research needs, internal touchpoints, and team alignment.
• Maintain a working knowledge of Addison Whitney capabilities, Syneos Health solutions and resources, healthcare industry trends, brand strategy, therapeutic area categories, and competitor activity.

Requirements

• Bachelor’s degree required
• Candidate should have at least 1-2 years of strategic selling experience with a proven track record of success
• Self-starter, able to work with minimal direction
• Excellent written and verbal communication skills
• Experience with building relationships
• Ability to communicate effectively across disciplines and hierarchies
• Persuasive communication and writing skills
• Ability to work in a fast-paced, multi-disciplined, team-driven environment
• Ability to work independently and as part of a team
• Strength in multitasking, organization, and attention to detail
• Strong time management, organization, and presentation skills

At Addison Whitney, we are dedicated to building a diverse, inclusive and authentic workplace.

We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Addison Whitney is a global branding firm with a passion for building strong brands. We specialize in verbal and visual branding, brand strategy and research. We leverage our expertise across our core services to provide a sophisticated approach to brand development. Merged with your business strategy, this collaborative approach is critical in developing engaging brands for every audience that get attention and earn loyalty. We pride ourselves on creating a team environment inspired by collaboration, strategic thinking, and passion. What began in 1991 with three employees has grown and evolved into what you see today: a group of highly talented people who push themselves every day, never settling for what is but striving to uncover what could be.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)