Analyst, Digital Media Strategy

The Walt Disney Company (LATAM); Buenos Aires; On-site; ARS 900,000 - 1,200,000; Full time

Job summary

The Walt Disney Company (LATAM) en Argentine recherche un Analyste, Digital Media Strategy, pour piloter des campagnes numériques et les performances. Vous servirez de liaison avec les agences et partenaires, en développant des plans média axés sur la conversion et en fournissant des analyses claires.

Vous gérerez les campagnes sur Meta, TikTok, X et DV360, en veillant au suivi des pixels et des conversions. Un anglais opérationnel est un atout dans cet environnement mondial.

Qualifications

• 2+ années d'expérience en planification médias digitaux et reporting.
• Gestion et optimisation de campagnes sur Meta, TikTok, X et DV360.
• Connaissance du pixel, conversions personnalisées et suivi d'événements.
• Anglais avancé apprécié pour communiquer dans un environnement global.

Responsibilities

• Servir de point de contact entre partenaires et agences paid media.
• Développer des plans média digitaux et des campagnes de conversion.
• Surveiller l'exécution des campagnes et proposer des améliorations basées sur les données.
• Fournir des rapports de performance et communiquer les résultats.
• Rester informé des mises à jour des plates-formes et des opportunités de marché.

Skills

Digital media planning

Campaign optimization

Reporting

Meta (Facebook/Instagram)

TikTok

X (Twitter)

DV360

Programmatic buying

Pixel implementation

Event tracking

English proficiency

Job description

Résumé du poste:

Job Requirements

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

The Analyst, Digital Media Strategy will be responsible for the digital campaigns, focusing on performance purposes. Also branding, to meet the company's defined business objectives.

The Analyst, Digital Media Strategy will be responsible for:

Act as the primary point of contact between business partners and the Digital Paid Agencies, ensuring the translation of each line of business objectives into achievable digital metrics. Develop digital media plans that take full advantage of the features available on each buying platform, as well as the digital assets available to each business partner. The focus of the role will be on developing conversion campaigns. Monitor campaign execution through the Digital Paid Agencies, suggest improvements or modifications to campaign operators, and monitor the impact of these modifications maintaining an analytical perspective and make data-driven decisions. Provide campaign performance information and reporting to different areas of the company in a consistent and comparable manner. Have focus on platform updates and new market opportunities.

What we need from you to be part of this story:

2+ years of experience in digital media planning, platform optimization, and comprehensive reporting for performance-driven and conversion-focused campaigns. Hands-on experience in managing and optimizing campaigns across key social platforms, including Meta (Facebook/Instagram), TikTok, X (formerly Twitter), as well as DV360 campaigns and programmatic buying via DSPs (Demand Side Platforms). Strong understanding of pixel implementation, custom conversions, and event tracking across platforms like Meta, TikTok, Google, and X, ensuring accurate campaign measurement and performance tracking. (Experience with these tools is a plus). Advanced proficiency in English (spoken and written) is a plus, enabling smooth communication in a dynamic, global environment. Data-driven profile, able to turn insights into actionable recommendations and communicate them clearly and concisely, both verbally and in writing. Agile and tailored approach to business needs.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney.

This position is with TWDC Argentina S.A., which is part of a business we call The Walt Disney Company (LATAM).