Account Manager Regional

Havas Argentina; Argentina; On-site; ARS 600,000 - 900,000; Full time

Job summary

A leading media agency in Argentina is looking for a strategic planner with over 8 years of experience. The role involves championing a unique media planning approach, collaborating closely with data and creative teams to optimize media experiences. Applicants should possess a Bachelor's or Master's degree in Business or Marketing, and advanced English proficiency. This position offers the opportunity to innovate media strategies while enhancing client satisfaction.

Qualifications

• 8+ years professional experience in strategic planning.
• Advanced English language proficiency is required.

Responsibilities

• Champion unique media planning approach emphasizing media experience.
• Work with data and strategy communities.
• Build relationships with creative and media stakeholders.
• Contribute to client satisfaction and quality control.
• Create Mx guidelines and present Mx story to clients.

Skills

Understanding the business

Taking initiative

Focusing on performance

Building collaborative relationships

Media and media planning

Strong negotiation skills

Data processing and management

Marketing Strategy

Education

Bachelor's or Master's degree in Business, Marketing or Advertising

Tools

Operational performance management tools (e.g. Pilot, Magnitude)

Audience planning tools (e.g. Polaris)

Advertising technologies

Office software

Job description

Mission & Responsibilities

• Champion Havas unique approach to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
• Work closely with data and strategy communities as well as client leadership and specialists’ teams
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
• Contribute to the client satisfaction
• Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience best practices

• Embody the Mx excellence
• Champion Havas unique approach to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
• Work closely with data and strategy communities as well as client leadership and specialists’ teams
• Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
• Contribute to the client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience ownership

Create optimal Mx, defined as Connection x Context x Content

• Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overall experience and articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

• Create the Mx guidelines in liaise with relevant internal specialist teams
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization

Previous Experience & Industry Background

• 8+ years professional experience in strategic planning
• Media, Brand

Qualifications & Languages

• Bachelor’s or Master’s degree in Business, Marketing or Advertising
• Languages: English (Advanced)

Soft Skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media and media planning
• Mx Champion (Connection, Context, Content)
• Omnichannel
• Strong negotiation skills
• Elite Programmatic
• Data processing and management
• Marketing Strategy

Technical skills

• Advertising technologies
• Operational performance management tools (e.g. Pilot, Magnitude)
• Audience planning tools (e.g. Polaris)
• Office software