Designation: Womenswear Fashion Designer
Central Function: Design
Location: Dubai, UAE
About SUMWON STUDIOS
SUMWON STUDIOS is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands. Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN, KSTM and 11SKNDS.
In just a few years, we have grown from a start-up to one of the fastest-scaling brand platforms in theindustry. Combining creativity, data, technology and an agile supply chain, we build brands designed to win in today's digital-first world.
We operate at the intersection of culture, commerce and innovation. Whether launching new brands, acquiring established ones, or unlocking growth opportunities across our portfolio, we move quickly, think globally and challenge conventional ways of working.
The Role
As a Womenswear Fashion Designer at SUMWON STUDIOS, you will play a key role in shaping trend-led womenswear collections across our portfolio. Working closely with the wider Design, Buying, Merchandising and Production teams, you will support the development and execution of seasonal and reactive collections for a fast-paced, digital-first environment.
This role suits a highly creative and commercially minded designer with strong technical skills, a strong understanding of womenswear trends and a passion for creating product that resonates with today's customer.
Key Responsibilities
Design & Product Development
- Research, develop and execute trend-led womenswear design concepts aligned with customer needs and commercial objectives.
- Design commercially viable womenswear products that balance creativity, trend relevance, quality and profitability.
- Develop seasonal and reactive womenswear collections across multiple categories, including dresses, tops, knitwear, tailoring, denim and occasionwear.
- Develop womenswear silhouettes, colour palettes, prints, fabrications, trims and key design details.
- Produce detailed design packs, technical specifications and product development documentation.
- Ensure all designs are delivered in line with critical path timelines and business requirements.
Trend Research & Market Insight
- Continuously monitor global womenswear trends, social media, competitors, influencers, celebrities and wider cultural movements.
- Identify emerging womenswear trends, hero products, key silhouettes and commercial opportunities to drive category growth.
- Translate trend research into actionable product concepts, seasonal direction and collection strategies.
- Use customer, market and sales insights to inform womenswear design direction and product decisions.
Commercial Performance
- Make commercially informed design decisions, considering margin, volume, pricing architecture and sell-through performance.
- Analyse womenswear product performance and adapt designs based on trading results and customer feedback.
- Support a test-and-react approach, responding quickly to early product performance and emerging customer trends.
- Identify opportunities to build on best-selling styles and develop newness within key womenswear categories.
- Contribute to range planning discussions to ensure womenswear product strategies align with wider business objectives.
Cross-Functional Collaboration
- Work closely with Buying, Merchandising, Product Development and Production teams to ensure successful execution of womenswear collections.
- Participate in fit sessions, sample reviews, product reviews and range sign-off meetings.
- Collaborate with wider creative teams to ensure consistency across product, branding, styling and campaign activity.
- Work closely with suppliers throughout the development process to ensure design intent, quality and fit are maintained.
- Build strong relationships with internal stakeholders and external suppliers.
Team Contribution
- Support the Design Manager in delivering seasonal womenswear objectives and category strategies.
- Share womenswear trend insights, market intelligence, best practices and creative ideas with the wider team.
- Mentor and support junior team members where required.
- Contribute to a collaborative, innovative and high-performance design culture.
What We’re Looking For
- Bachelor's degree in Fashion Design or a related discipline.
- 3–5+ years' experience designing womenswear within a fast-fashion, fashion retail or e-commerce environment.
- Strong understanding of womenswear garment construction, fabrics and trims.
- Advanced proficiency in Adobe Creative Suite, particularly Illustrator and Photoshop.
- Excellent eye for trend forecasting, styling and contemporary fashion culture.
- Strong understanding of the commercial fashion customer and what drives product performance.
- Proven ability to manage multiple design projects in a fast-paced, deadline-driven environment.
- Highly organised, detail-oriented and a confident communicator.
- A strong passion for fashion, social media trends and customer-led design.
- A strong portfolio demonstrating womenswear design, creativity and commercial awareness.
What we'll bring
- 25 days annual leave, increasing to 30 days after your first year
- 30% employee discount across SUMWON STUDIOS brands
- Ongoing learning and development opportunities
- Company social events
- The opportunity to work with a high-performing team building brands at global scale
Why Join Us?
This is an opportunity to join a business in growth mode. You'll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi-brand platform operating across global markets.