Wavemaker: Senior Media Executive

GroupM; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading media company is seeking a Senior Media Executive to develop and execute advanced digital media strategies. This role enhances the company's online presence and drives engagement through strategic planning and project management. Ideal candidates will have a Bachelor's degree and at least one year of digital media experience, focusing on creating effective campaigns across various digital channels.

Qualifications

• Minimum 1 year of experience in digital media or related role.
• Proven experience with digital media platforms and campaign management.
• Strong understanding of social media strategies.

Responsibilities

• Develop and implement digital media strategies to enhance brand visibility.
• Manage end-to-end digital media campaigns, including budgeting and performance tracking.
• Analyze market trends to inform strategies and decisions.

Skills

Project Management

Digital Advertising

SEO

SEM

Content Creation

Data Analysis

Communication

Organizational Skills

Education

Bachelor's degree in marketing, Communications, Digital Media

Tools

Google Analytics

Job description

Wavemaker: Senior Media Executive GroupM

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Role Summary and Impact

The Senior Media Executive will lead the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for our clients. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.
• Analyze market trends and user data to inform strategy and make data-driven decisions.
• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.
• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.
• Develop and manage a content calendar that aligns with marketing goals and audience interests.
• Collaborate with internal teams and external partners to create high-quality, engaging content.
• Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads.
• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions.
• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.
• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Bachelor s degree in marketing, Communications, Digital Media, or a related field.
• Minimum of 1 year of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms, content creation, and campaign management.
• Strong understanding of social media, SEO, SEM, and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights).
• Excellent communication, organizational, and analytical skills.
• Ability to lead projects, manage multiple tasks, and meet deadlines.

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