VP- Pricing and Value Proposition

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a skilled Pricing & Value Proposition Specialist to enhance product profitability across Retail offerings. In this pivotal role, you will co-lead the development of innovative pricing models and strategies, ensuring alignment with client needs and market dynamics. Collaborating with analytics and marketing teams, you will implement effective value propositions and drive customer engagement initiatives. If you have a strong background in finance and a passion for optimizing product performance, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 8+ years in Finance/consumer banking, with 3+ years in a similar role.
• Strong analytical skills for developing pricing models and value propositions.

Responsibilities

• Co-lead the creation of a Client Lifetime Value model for pricing strategies.
• Upgrade pricing methodologies to optimize profitability and drive revenue.

Skills

Pricing Models Development

Client Lifetime Value (CLTV) Modeling

Behavioral Pricing

Customer Engagement Strategies

Sales Team Collaboration

Education

Bachelor's degree in Finance

Master's degree in Finance

Job description

Support the Head of Pricing & Value Proposition in maximizing product/portfolio profitability by developing pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).

Core Responsibilities

• Alongside the analytics team, co-lead the creation of a Client Lifetime Value (CLTV) model to establish a framework that will steer Pricing and Value Propositions for CBG.
• Upgrade pricing matrices and drive sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability.
• Drive cross-sell and deep-sell making use of concepts like bundling to increase revenue.
• Enable implementation of attractive value propositions based on client profiles/segments to increase engagement.
• Alongside the marketing team, enable implementation of product campaigns.
• Support frontline staff training and awareness of value propositions; directly engage with sales teams to gather hands-on customer insight, sales team feedback, and asks/recommendations.
• Facilitate regular leads assignment and monitoring.
• Drive customer value; directly engage with internal and external stakeholders to support onboarding and customer engagement solutions acquisition journeys, mobile and internet bank services, loyalty platforms, etc.
• Deliver product/digital training sessions and refreshers to sales and support teams.

Qualifications:

• Bachelor's degree in Finance, Accounting, Business Administration, or any related discipline.
• Master's degree in Finance, Accounting, Business Administration, or any related discipline.
• Minimum of 8 years of experience in Finance and/or consumer banking products, with at least 3 years in a similar role.

Remote Work: No

Employment Type: Full-time