VP Marketing-Private Banking, Emirati, MAI.MCG - Head + Customer Experience.Marketing and Commu[...]

Mashreq Careers; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading financial institution in MENA seeks a Marketing Manager to oversee marketing and budget for Private Banking. The candidate will lead integrated marketing campaigns, focusing on digital marketing strategies to drive customer engagement and optimize conversion. Proven experience in banking products marketing and digital marketing is essential. This is an opportunity to innovate and engage with senior stakeholders in a dynamic environment.

Qualifications

• Mandatory experience in Digital Marketing.
• Strong expertise in banking products marketing with proven track record.
• Ability to engage with senior stakeholders.
• Proven track record in conceptualizing, developing and executing digital marketing campaigns.

Responsibilities

• Manage the overall marketing & budget for Private Banking.
• Lead the development of integrated marketing campaigns to drive customer engagement.
• Track competitor strategies and market dynamics.
• Manage budgets effectively and ensure compliance with finance policies.

Skills

Digital Marketing

Banking Products Marketing

Strategic Thinking

Data Analysis

Job description

United Arab Emirates (FTO)

Job Description

Reporting to Head of Marketing, the candidate will manage the overall marketing & budget for Private Banking; Emirati, Mashreq Al Islami develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR, Events & Research to achieve significant results.

Responsibilities

• Strategic Product Marketing Leadership – Collaborate with the Head of Marketing and product stakeholders to craft annual and quarterly marketing strategies aligned with business objectives and revenue goals.
• Lead the development and execution of 360-degree integrated marketing campaigns across digital, ATL, BTL, and experiential channels to drive both New-to-Bank (NTB) and Existing-to-Bank (ETB) customer engagement.
• Own end-to-end campaign execution—from insight-driven creative development and media planning to rollout, performance tracking, and optimization for maximum ROI.
• Drive category visibility and preference through compelling, insight-led storytelling and robust thought leadership initiatives in partnership with the PR team.
• Continuously monitor campaign effectiveness using data and analytics, providing actionable insights and strategic recommendations for improvement.
• Track competitor strategies and market dynamics to create timely, relevant, and differentiated marketing responses.
• Manage budgets efficiently, ensuring optimal use of resources, vendor coordination, and compliance with internal finance policies.
• Ensure full alignment with Economic Departments to obtain regulatory approvals and permits for campaigns and promotions.

• Performance-Driven Digital Marketing – Co-develop and implement a customer-centric digital marketing strategy leveraging customer behavior insights, market intelligence, and evolving digital trends.
• Own the performance of digital marketing initiatives across paid, owned, and earned media, including social, programmatic, SEO/SEM, display, and email marketing.
• Manage full-funnel marketing, optimizing for reach, engagement, and conversion with a focus on high-value customer acquisition and retention.
• Deliver month-on-month KPI improvement through data-led decision making and continuous optimization of media mix, messaging, and targeting.
• Monitor conversion pathways, identify drop-off points, and collaborate with Product, Technology, and Digital Studio teams to refine the digital user journey and boost conversion.
• Drive innovation in digital content and performance marketing, piloting new tools, platforms, and formats to ensure Mashreq remains at the forefront of digital banking.

Qualifications

• Mandatory experience in Digital Marketing
• Strong expertise in banking products marketing with proven track record
• Deep understanding of business dynamics, profitability and growth drivers
• Entrepreneurial with strong drive to succeed, with commitment & result orientation
• Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail
• Ability to engage with senior stakeholders
• Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
• Proven track record in conceptualizing, developing and executing digital marketing campaigns

About Us

The leading financial institution in MENA

While more than half a century old, we proudly think like a challenger, startup, and innovator in banking and finance, powered by a diverse and dynamic team who put customers first.

Together, we pioneer key innovations and developments in banking and financial services.

Our mandate? To help customers find their way to Rise Every Day, partnering with them through the highs and lows to help them reach their goals and unlock their unique vision of success.

Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value.

We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.