VP Marketing, Experiential (Emiratization)

Mashreq Bank Pakistan Limited; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading company is seeking an Experiential & Content Marketing Lead to enhance its presence in the dynamic UAE market. The role involves crafting high-impact marketing strategies, managing strategic partnerships, and driving events tailored for personal and business banking segments. Ideal candidates will have extensive experience in marketing, particularly in partnership activation and will be adept at managing multiple priorities while delivering measurable results.

Qualifications

• 15 years of marketing experience, with at least 5+ years in experiential or event marketing.
• Proven ability to work independently and manage end-to-end events.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute experiential marketing strategies.
• Oversee on-ground activations & events from ideation to execution.
• Track KPIs and event ROI including lead generation and media impressions.

Skills

Strategic Thinking

Project Management

Communication

Event Management

Job description

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1. Develop and execute experiential marketing strategies that elevate our retail segment awareness, aid partnership & help acquisition & engagement in the UAE.

2. Build and manage partnerships, sponsorships for personal & business banking segments -free zones, business hubs, and local entrepreneurship communities, through a rigorous engagement calendar. E.g. – UHNI events, workshops / seminars, webinars, co-branded activations, thought leadership opportunities, etc.

3. Identify, engage, and collaborate with influencers, media personalities, and relevant content creators to drive advocacy and awareness.

4. Oversee on-ground activations & events — from ideation to execution and measurement.

5. Work cross-functionally with internal brand, digital marketing, and content teams to ensure message consistency across touchpoints.

6. Manage external agencies, production vendors, and media partners to ensure timely, high-quality delivery.

7. Track KPIs and event ROI — including lead generation, media impressions, and post-activation engagement.

Key result Areas

We’re looking for a hands-on and strategically minded experiential & content Marketing Lead to help us amplify our presence in the UAE’s dynamic business landscape. This role will focus on building high-impact, localized experiences across UHNI events, free zones, SME communities, influencer channels, and offline media platforms.

Key KRAs :

• Own and manage the segment’s experiential marketing calendar, strategy, and annual budget.
• Develop KPIs in partnership with business stakeholders, ensuring alignment with segment objectives.
• Track competitor activities and recommend marketing actions in response.
• Execute partnerships with free zones and ecosystem players, driving awareness and credibility.
• Plan and deliver key activations and events (mass, affluent, UHNI), managing end-to-end execution.
• Ensure compliance and brand governance across all marketing activities.
• Analyze and report performance, with clear ROI and insights to miximise impact & business.
• Multi-layered stakeholder management (business partners, agencies, vendors, wider marketing team, compliance, etc.)

Knowledge, Skills and Experience

• 15 years of marketing experience, with at least 5+ years in experiential, event marketing, or partnership activation roles.
• Proven ability to work independently and manage end-to-end events that blend strategy with execution.
• Exposure to B2B or business banking environments is ideal
• Excellent communication and project management skills.
• Comfortable working in a fast-paced environment and handling multiple priorities.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Banking

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