VP – Head of Customer Lifecycle & Business Performance Management

RAKBANK; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading bank in the UAE seeks a Business Banking Performance Lead to enhance its commercial and financial performance. This role demands expertise in customer segmentation, performance forecasting, and comprehensive management of banking initiatives. Ideal candidates will possess 10-15 years of relevant experience and strong analytical skills, contributing to strategic decision-making and impacting overall business success.

Benefits

Competitive, performance-linked compensation

Medical coverage for you and your family

Comprehensive life insurance

Inclusive and diverse workplace culture

Career development and fast-track growth opportunities

Mentorship from industry experts

Qualifications

• 10-15 years in business banking, commercial performance management, or analytics-led roles.
• Strong background in SME banking and familiarity with UAE banking regulations.
• Ability to synthesize complex data into actionable strategies.

Responsibilities

• Lead customer segmentation frameworks and lifecycle management.
• Develop reporting tools to monitor portfolio health and segment performance.
• Support cross-functional projects and strategic initiatives.

Skills

Data Analysis

Customer Segmentation

Performance Forecasting

Stakeholder Management

Presentation Skills

Education

Bachelor's degree in Business, Economics, Finance or related field

MBA

Tools

Tableau

Power BI

Excel

SQL

Python

Job description

About the role

This role plays a pivotal part in enhancing the commercial and financial performance of the Business Banking/SME division by leading customer segmentation, lifecycle management, and unit-level performance reporting. It empowers data-driven decision-making, strengthens budget ownership, and shapes customer strategy through accurate portfolio insights, targeted lifecycle interventions, and forward-looking performance forecasting.

The role reports to the SVP & Head – Business Banking Products and you will work closely with cross-functional teams including Relationship Managers, Product Managers, Data & Analytics, and external partners such as market research providers, data consultants, and regulators.

What You’ll Be Doing:

• Develop and refine customer segmentation frameworks using behavioral, financial, and lifecycle data.
• Translate insights into segment-specific strategies to improve acquisition, retention, cross-sell, and risk mitigation.
• Support differentiated propositions, targeted campaigns, and customer journey design based on segment needs.
• Provide analytical inputs for senior management and board-level strategy presentations.
• Build dashboards and reporting tools to monitor segment performance, portfolio health, and lifecycle transitions.
• Lead annual budget planning and mid-year forecasting in collaboration with Finance.
• Monitor financial performance across revenue, cost allocation, and profitability by segment or proposition.
• Evaluate ROI and commercial impact of new initiatives and campaigns using business case modelling.
• Act as a strategic liaison across business, product, analytics, and finance teams.
• Support cross-functional projects including ESG reporting, SME support programs, and data transformation.
• Influence campaign design and customer communication strategies through data-driven insights.

What We’re Looking For:

• Education: Bachelor’s degree in Business, Economics, Finance, or a related field; MBA preferred.
• Experience: 10–15 years in business banking, commercial performance management, or analytics-led roles.
• Industry Exposure: Strong background in SME banking, with experience in cross-functional planning, performance tracking, and budgeting. Familiarity with UAE banking regulations and fintech ecosystems is a plus.

What’s In It For You:

• Competitive, performance-linked compensation.
• Medical coverage for you and your family.
• Comprehensive life insurance.
• Inclusive and diverse workplace culture.
• Career development and fast-track growth opportunities.
• Mentorship from industry experts.

Skills:

• Ability to synthesize complex data into actionable strategies.
• Proficient in Tableau, Power BI, Excel modelling, and SQL; Python is a plus.
• Deep understanding of segmentation, lifecycle stages, and customer behaviour.
• Skilled in evaluating ROI, budgeting, and performance forecasting.
• Effective in managing diverse stakeholder groups and driving aligned outcomes.
• Strong presentation skills for senior leadership and board-level engagements.
• Precision in analysis and commitment to measurable results.
• Insight into SME customer needs, behaviours, and market dynamics.