VP - Business Effectiveness

Dubai Aviation Corporation; Dubai Emirate; On-site; AED 600,000 - 1,000,000; Full time

Job summary

flydubai seeks a senior strategist to drive long-term business performance by designing and guiding strategy, KPI frameworks, and cross-functional initiatives. You will lead workshops, collaborate with departmental heads, and steer major programs to improve efficiency and outcomes.

The role focuses on process innovation, organizational performance, and data-driven decision making across multiple units in a dynamic aviation group.

Qualifications

• Master's degree required with 2+ years of study beyond undergrad.
• Postgraduate specialization in Logistics/IT/PM/Finance/Engineering is preferred.
• Fluent in English with strong communication skills.
• Minimum 10 years’ experience in Business Strategy, Change Management & Organizational Development.
• Total years with qualifications typically 10–12 years.

Responsibilities

• Leads design, development and facilitation of long-term strategy workshops for flydubai business units.
• Defines departmental strategies aligned with corporate goals and OD deliverables.
• Provides solutions to management challenges focusing on OTP, Customer Experience, and surveys.
• Leads initiatives and programs, steering major investments and driving structured reviews.
• Develops corporate KPI framework and dashboards to monitor performance and ROI.
• Drives Organization Design (OD) efforts with HR to ensure fit-for-purpose structures.

Skills

Fluent in English

Education

Master's Degree (2+ years)

Post degree with a major in Logistics/IT/Project Management/Finance/Engineering

Job description

MAIN OBJECTIVE OF ROLE

To improve the overall business performance and effectiveness of all flydubai entities (current & future) by facilitating the development and monitoring of flydubai’s long term strategy and initiating, directing, and managing projects and programs focused on process innovation and organizational performance improvement.

KEY RESPONSIBILITIES

• Leads the design, development, and facilitation of departmental strategy planning workshops for all flydubai business units, aimed at developing medium to long term strategies, goals and KPI’s, aligned to the corporate goals and supported by relevant industry research to enable businesses taking a long-term view and taking into consideration global perspectives.
• Defines departmental strategies in alignment with the long-term strategy for flydubai and have shared accountability with departmental heads for business effectiveness deliverables.
• Provides solutions to specific management challenges that they foresee, through both a tactical and strategic nature i.e., OTP (On-time performance), CE (Customer Experience) and external/internal survey feedback implementation and generally be targeted at major process or organizational change.
• Leads and directs initiatives or programmes to ensure that all investments target the aims and objectives of the business, by acting as project director and/or being on the steering group of significant initiatives, projects or programmes and applying a systematic structure and approach to reviews, proposals & implementation.
• Directs and manages process improvement projects across flydubai business units to raise service levels, improve revenues, or better manage costs, ensuring all improvements deliver tangible benefits and include relevant process and system changes and effective change management.
• Develops corporate KPI framework for all business units of flydubai which will serve as a guide for all resource management, resource utilization and business case justification including benefits assessment and ROI (return on investment) for all investments.
• Drives discussions and engages with key stakeholders to plan and implement action plans around companywide strategic initiatives which are medium-long term in nature (e.g. Customer Council meetings).
• Leads the Organization Design (OD) effort in collaboration with HR to ensure organization structures are fit for purpose for 2-4 years, ensuring all OD effort is supported with business and people metrics which can be tracked and measured to assess success or otherwise of OD effort.
• Facilitates innovative thinking across flydubai working closely with IT teams and through research, running workshops, jointly managing the innovation channels, and continually looking for new ways to challenge thinking whilst driving proof of concept initiatives especially driving cross-business collaboration in areas i.e., Generative AI, IoT Internet of Things, Chatbot and RPA (Robotics Process Automation).
• Reviews manpower submissions by business units and their approval in close collaboration with HR to ensure resources are added only after all avenues to automation and process optimization are exhausted and additions are justified by tracking agreed KPI trends.
• Leads the conceptualization, development, and commissioning of corporate dashboards i.e., OTP Dashboard, Customer Experience Metrics Dashboard etc. to manage business critical processes especially reporting on cross-business processes which requires collaboration amongst wider group of stakeholders in flydubai.
• Leads the development with finance of company-wide unit cost trends for key activities and core processes and use relevant benchmarks to ascertain if unit costs are best in class.
• Drives the creation of performance dashboards as a means of delivering KPI information and business intelligence to managers, while sharing responsibility for assessment and devising relevant KPI’s when reviewing CAPEX investments proposals.

QUALIFICATIONS

• Master's Degree (2+ years)
• Post degree with a major subject in Logistics and/or IT and/or Project Management and/or Finance and/or Engineering.
• Fluent in English
• At least 10 years’ experience in Business Strategy, Change Management & Organizational Development within a large corporate environment and/or Strategy Consulting firm having managed large change programs fostering cross-business collaboration.
• Years with qualifications: 10 - 12 years

COMPETENCIES

• Customer Focus
• Team work
• Effective Communication
• Personal Accountability & Commitment to achieve
• Resilience and Flexibility (Can do attitude)
• Inspiring & Developing Others
• Decision Making
• Strategic Thinking
• Business Acumen

ISR REQUIREMENTS

Reads and complies with the ISR policies of the Company and diligently reports any weakness or incidents to the respective Line Manager or the Information Security team. Completes all required ISR awareness sessions and follows associated guidelines in the day-to-day business operations.