VP, Brand & Marketing - Data-Driven MEA/APAC Leader

AccorCorpo; Dubai; On-site; AED 360,000 - 520,000; Full time

Job summary

This role based in Dubai will lead and execute marketing and sponsorship strategy across MEA APAC driving brand equity, commercial performance and customer engagement for ALL Accor Live Limitless and Accor brands through data-driven campaigns localized brand positioning and cross-functional leadership.

You will oversee regional marketing and end-to-end campaign strategy with global and local teams, ensuring strong brand voice, premium standards, and successful sponsorship activations across

Qualifications

• Senior management experience in regional marketing with 15+ years.
• Proven track record in brand campaigns and sponsorships.
• Ability to lead cross-functional teams across MEA APAC.
• Strong budget and vendor management skills.
• Data-driven decision making and performance optimization.

Responsibilities

• Lead marketing function across MEA APAC to drive brand equity and commercial KPIs.
• Develop regional marketing strategy and end-to-end campaign execution.
• Collaborate with global and local teams to maintain Accor's voice and standards.
• Spearhead ALL Accor Live Limitless activations and partnerships.
• Manage regional budget, supplier briefs, and expenditures.
• Represent brand at events and promote ALL offers.

Skills

Strategic leadership

Data-driven leadership

Brand campaigns

Sponsorships

Cross-functional leadership

Team leadership

Budget management

Job description

This role based in Dubai will lead and execute marketing and sponsorship strategy across MEA APAC driving brand equity, commercial performance and customer engagement for ALL Accor Live Limitless and Accor brands through data-driven campaigns localized brand positioning and cross-functional leadership.

You will oversee regional marketing and end-to-end campaign strategy with global and local teams, ensuring strong brand voice, premium standards, and successful sponsorship activations across