VM Manager - UAE

Cartier; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Cartier in Dubai seeks a senior Visual Merchandising Manager to lead boutique and wholesale image strategy across the UAE. You will adapt global strategies to local markets, drive product visibility, and elevate client experience through compelling displays.

Reporting to the Head of Marketing, you will design local campaigns, train VM teams, manage budgets, and coordinate with regional and international VM teams for seasonal windows and launches.

Qualifications

• Minimum 6–8 years of experience in Visual Merchandising within luxury retail.
• Strong understanding of luxury brand standards and POS presentation.
• Excellent leadership and training abilities.
• Proficiency in MS Office; Photoshop and AutoCAD are a plus.

Responsibilities

• Define and implement the UAE VM strategy in alignment with Cartier's global and regional plans to maximize product visibility and performance across boutique and wholesale networks.
• Adapt global VM concepts to the local market, design bespoke displays for key events and product launches, and tailor campaigns to local calendars (Ramadan, Diwali, High Jewellery).
• Lead and develop the UAE VM team; deliver training, create guidelines, and ensure consistent VM standards across all boutiques.
• Manage VM budget, monitor spend against forecasts, and collaborate with financial and commercial teams to meet targets.

Skills

Visual Merchandising

Retail Operations

Budget Management

Team Leadership

Communication Skills

English Fluency

Arabic

French (nice to have)

Tools

Photoshop

AutoCAD

Excel

Job description

How Will You Make An Impact

As the VM Manager for the UAE market, you will be responsible for ensuring a consistent representation of the Cartier brand image through retail and wholesale network while enhancing product visibility and maximising offer performance across the entire network. As such, you will be responsible for adapting the global and regional strategy to local reality and execute the Maison's merchandising strategy for each product category. Reporting to the Head of Marketing, you will be responsible for the following:

Strategy & performance

• Enhance product visibility and maximise offer performance across the entire network.
• Define and implement the Visual Merchandising strategy in collaboration with product marketing, business planning and commercial teams in order to support product launches, in range product performance, elevation of center of gravity, and cross selling.
• Assess the specific characteristic and clientele of each boutique to design VM customized plans & initiatives, ensuring an enhanced client experience and business performance.
• Analyse the performance of product categories and collections by boutique to adapt VM strategy & action plan on microzoning, visible display/assortment, windows and hot spot.

Network animation

• Implement international concept of exterior windows and internal showcases for boutiques, pop up and watch specialists, ensuring relevancy to local calendars, including key product launches and specific animations.
• Develop specific decors and bespoke windows for significant local events and celebrations (e.g., High Jewellery, Ramadan, Diwali …) in collaboration with regional and international VM teams.

VM community animation

• Deliver leadership and training programs to enhance the skills of the boutique VM community.
• Lead the VM community, providing functional guidance and support.
• Develop comprehensive guidelines for retail teams, empowering them to take ownership of VM within their boutiques.

Budget & reporting

• Manage and oversee the Visual Merchandising budget, ensuring efficient allocation of spendings, optimizing performance and ensuring a sustainable approach.
• Collaborate with finance and other relevant departments to ensure accuracy in budget management, prepare and monitor budget forecasts, tracking expenses against projections to ensure financial targets are met.

How Will You Experience Success With Us

• Minimum 6 to 8 years of experience in Visual Merchandising, preferably in a retail or selective distribution
• A strong understanding of luxury industry/environments translating in visual excellence for the brand at the POS
• Clear understanding of retail and distribution channels
• Very good computer skills (Word, Excel, PowerPoint, Photoshop, Autocad are a plus)
• Analytical skills
• Proactive, hands on, dynamic, detail oriented
• Organised, with excellent follow-up skills
• Creativity
• Strong people & communication skills
• Fluency in English speaking, Arabic and French is a plus.

What Do We Offer

At Cartier, you will be part of a community bound by a strong sense of responsibility, where connection, collaboration, and collective spirit thrive. We empower individual talents, united by a shared commitment to excellence, inspired by the world's diverse cultures, to respect and enrich our unique heritage. We believe that different perspectives fuel innovation and drive us to create exceptional experiences. We offer an energizing environment for career growth and the opportunity to contribute your individual vision to a legacy of creativity. We celebrate every achievement, big or small, fostering meaningful connections through gratitude and mutual support, nurturing a sense of belonging. Join us at Cartier, a place like no other, forever moving forward.