VIP & Institutional Marketing Lead

WorkAsPro; Sharjah; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the cryptocurrency industry is looking for a VIP & Institutional Marketing Lead based in Dubai. This role involves developing global marketing strategies targeting high-value clients and driving product adoption in the institutional market. Candidates should have extensive marketing experience, particularly in finance or crypto, and possess strong analytical and communication skills.

Benefits

Competitive salary

Benefits

Remote flexibility

Leadership impact opportunities

Qualifications

• 8–10 years of experience in marketing, ideally with a strong focus on product marketing.
• Proven success launching B2B/B2C products for institutional or VIP markets.
• Deep understanding of the digital asset industry and market trends.

Responsibilities

• Lead and execute global VIP & institutional marketing strategy.
• Create impactful go-to-market (GTM) plans for product launches.
• Drive user retention through lifecycle marketing, SEO, and paid ads.

Skills

Communication

Analytical Skills

Product Marketing

Social Media Strategy

Job description

Job Description

Position Overview

Job Title: VIP & Institutional Marketing Lead

Company: Binance

Location: Dubai, UAE (Remote)

Type: Full-time

About Binance

Binance is the world’s largest cryptocurrency exchange by trading volume, serving over 260 million users in 100+ countries. The company’s ecosystem covers trading, payments, education, research, DeFi, NFTs, and more—all designed to increase financial freedom and access via blockchain technology.

Team Focus

The VIP & Institutional team supports high-value clients such as:

• HFT & proprietary trading firms
• Hedge funds, asset managers
• Investment banks, brokers
• Market makers & fintech institutions
  
  

The marketing function’s mission is to elevate brand visibility, grow user engagement, and drive product adoption globally.

Key Responsibilities

• Lead and execute global VIP & institutional marketing strategy
• Create impactful go-to-market (GTM) plans for product launches
• Oversee social media presence (X, LinkedIn) and strengthen VIP community engagement
• Lead offline event planning and collaborate on product marketing materials
• Drive user retention through lifecycle marketing, SEO, and paid ads
• Create educational content and sales enablement libraries
• Work cross-functionally with teams including Product, Sales, PR, Legal
  
  

Requirements

• 8–10 years of experience in marketing, ideally with:
• A strong product marketing focus
• Exposure to finance, fintech, or crypto
• Proven success launching B2B/B2C products for institutional or VIP markets
• Deep understanding of the digital asset industry and market trends
• Experience managing social media strategy and campaigns
• Exceptional communication skills; confident working with senior stakeholders
• Strong analytical abilities: able to track KPIs, optimize campaigns, and measure ROI
  
  

Why Join Binance

• Help shape the future of digital finance and institutional crypto adoption
• Work alongside global leaders in a flat, fast-moving organization
• High degree of autonomy and opportunity for leadership impact
• Competitive salary, benefits, and remote flexibility
  
  

Tagged As

• React
• React Native
• HTML
• Development
• Remote
• CSS
• Non Tech
• Web3
• NFT
• Solidity
• Marketing
• Developer
• DeFi
• Entry Level