VIE E-commerce Traffic Acquisition Specialist (H / F)

Dior; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury brand is seeking an E-commerce Traffic Acquisition Specialist to drive traffic and maximize ROI on Dior.com in the UAE market. The ideal candidate will possess a Master's in Digital Marketing and strong analytical skills, collaborating closely with marketing teams to optimize campaigns. This role emphasizes strategic thinking and hands-on management in a fast-paced environment.

Qualifications

• Master's degree in Digital Marketing, E-Commerce or related field.
• Strong analytical skills and ability to translate data into insights.
• Proficiency with web analytics tools and campaign management platforms.
• Outstanding communication and interpersonal skills.

Responsibilities

• Drive e-commerce growth through a comprehensive traffic acquisition strategy.
• Collaboratively optimize SEO performance with the content team.
• Maximize media efficiency and ensure ROI on campaigns.
• Regularly report on traffic acquisition and present findings to stakeholders.

Skills

Analytical skills

Fluency in English

Client experience obsession

Digital marketing proficiency

Communication skills

Education

Master’s degree in Digital Marketing or related field

Tools

Google Analytics

Meta Ads Manager

Job description

Overview

Do you wish to join the House of Dreams? In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world. You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

Vision is carried by six values you will embody daily as designers of dreams - values that engage and define us:

• Create Passionately
• Craft together with joy
• Excel for ultimate luxury
• Lead with audacity
• Cultivate Triumphant inclusivity
• Commit and act to re-enchant the world.

Design your dreams with Dior.

Position

As E-commerce Traffic Acquisition Specialist, you will be responsible for driving qualified traffic to Dior.com in our key markets (Saudi Arabia, United Arab Emirates, Qatar) and maximizing ROI across all paid digital channels.

Your Impact

Reporting to the Regional Senior E-business Manager and working closely with the Media Manager, partner media agency and client development teams, you'll define and execute performance marketing strategies to accelerate e-commerce growth. This role requires a strong balance of strategic thinking, analytical skills, and hands‑on campaign management.

Missions

Traffic Acquisition & Strategy

• Drive E-commerce Growth through holistic acquisition: Define and execute a comprehensive, "always-on" traffic acquisition strategy across paid channels (Search, Social, etc.) as well as organic ones (SEO, referral) with the primary objective of achieving and exceeding ambitious e-commerce sales targets. This includes identifying key growth levers and optimizing user acquisition costs to ensure sustainable e-commerce expansion.
• Elevate SEO Performance Through Collaborative Optimization: Work strategically with the content team and the agency to continuously monitor and improve SEO performance. Implement strategies to increase organic traffic, improve keyword rankings for key e-commerce terms, and drive qualified leads through optimized content.
• Strategically Increase Direct Traffic: Identify and implement innovative opportunities to significantly increase direct traffic to the e-commerce site. This includes partnering with client development team to leverage strategic CRM activations.
• Maximize Media Efficiency & ROI: In collaboration with the media team, challenge and rigorously optimize media plans to ensure optimal efficiency, return on ad spend (ROAS), and a demonstrable contribution to e-commerce revenue. This involves continuous analysis of campaign performance data, identifying areas for improvement, and driving the agency to innovate and deliver results that directly impact e-commerce success.
• Strategic Budget Allocation for E-commerce Impact: Partner closely with the Media Manager to monitor media budgets, ensuring optimal allocation across channels, markets, and specific e-commerce product categories. Prioritize investments in channels and campaigns that demonstrably drive qualified traffic, increase conversion rates, and contribute significantly to overall e-commerce profitability, aligning all activities directly with established e-commerce performance goals.

Performance Analysis & Insights

• Data-Driven Traffic Acquisition Reporting: Regularly track and report on traffic acquisition performance across paid, organic, referral, and direct channels, providing in-depth analysis of key performance indicators (KPIs) and identifying actionable insights to drive e-commerce growth.
• Deliver Actionable E-commerce Traffic Performance Reviews: Present clear, concise, and data-backed performance reviews to senior stakeholders, providing strategic insights into the effectiveness of traffic acquisition in achieving e-commerce objectives. Communicate concrete findings, actionable recommendations, and forward-looking strategies that align with overarching business goals, emphasizing how traffic acquisition directly contributes to the company's bottom line.
• Champion Agency-Led A / B Testing for E-commerce Conversion Rate Optimization: Proactively collaborate with the media team and agency in the design, execution, and analysis of rigorous A / B tests on ad creatives, audience targeting, and persuasive messaging. This will optimize campaigns to measurably improve traffic quality, enhance on-site engagement, and maximize e-commerce conversion rates.
• The responsibilities outlined in this job description are subject to change based on the company's needs and ongoing projects.

Profil

Hard Skills

• Master’s degree in Digital Marketing, E-Commerce or a related field.
• Previous experience in digital marketing, performance marketing or e-commerce is a plus.
• Strong analytical skills and ability to translate data into insights.
• Proficiency with web analytics tools (Google Analytics, Looker) and campaign management platforms (Google Ad, Meta Ads Manager…).
• Solid understanding of SEO principles and best practices.
• Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively across teams.
• Highly motivated, proactive, and relentlessly results-oriented.
• Ability to thrive both independently and collaboratively within a team environment.
• Fluency in English, Arabic is a plus.

Soft skills that align with our values

• EXCEL FOR ULTIMATE LUXURY: You have obsession for excellence and client experiences, and you are eager to reflect our sense of luxury fashion-beauty maison presentation on digital platforms; promoting our history, values and products in a seamless experience. You have a strong affinity in data, digital marketing alongside an extreme rigor and precision to track, analyze and adapt accordingly to the customers’ behaviors in our digital touchpoints.
• LEAD WITH AUDACITY: You demonstrate a strong long-term potential to learn both business and technical expertise for managing E-business, to evolve in the universe of Omnichannel and beyond. You take initiative and you are proactive to provide new actions that contribute to bring the Region’s E-Business agenda to the next level.
• CRAFT TOGETHER WITH JOY: You enjoy and are dedicated working collectively and in partnership with different teams to achieve a shared goal – to elevate the online purchasing experience and grow the business on Dior.com in the Region. You outstand in stakeholder management to coordinate local actions in alignment with global guidelines, and you are committed building bridges between the Region and Head Quarters.

NOTE

Before applying, please make sure you meet the following criteria to be eligible for this program.