Vice President of Sales - Food Service

Eaton SAKS International Group; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player in food manufacturing is seeking a dynamic Vice President of Sales to lead its HoReCa and Foodservice Commercial Strategy. This pivotal role requires a strategic thinker with over 10 years of experience in commercial strategy within the FMCG sector. You will drive innovative growth initiatives, optimize market strategies, and collaborate with cross-functional teams to achieve ambitious KPIs. Join a forward-thinking organization that values performance and innovation, and be at the forefront of redefining the foodservice landscape in the region.

Qualifications

• 10+ years of experience in commercial strategy and sales leadership.
• Expertise in HoReCa and RTM optimization across multiple regions.

Responsibilities

• Drive end-to-end commercial strategy for foodservice channels.
• Optimize Route-to-Market frameworks and enhance partnerships.

Skills

Commercial Strategy

Trade Marketing

Sales Leadership

HoReCa Expertise

Data-Driven Decision Making

Education

Bachelor's degree in Business

MBA

Job description

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Chief of Staff at Eaton SAKS International Group

Position Title: Vice President of Sales - HoReCa / Foodservice Commercial Strategy

A leading food manufacturing company based in Abu Dhabi is seeking a strategic, results-driven leader for the role of Vice President of Sales - HoReCa / Foodservice Commercial Strategy. If you thrive in fast-paced environments and can convert commercial ambition into tangible growth, this is your opportunity.

What You'll Be Doing:

• Drive end-to-end commercial strategy for foodservice channels — including hotels, restaurants, catering, and institutional clients.
• Optimize Route-to-Market (RTM) frameworks, enhancing partnerships with distributors, wholesalers, and direct accounts.
• Align cross-functional teams (marketing, supply chain, finance, production) for unified execution across regions.
• Build and manage performance dashboards to ensure KPIs related to volume, margin, and profitability are consistently met.
• Champion a data-driven culture to refine segmentation, pricing, and regional market priorities.
• Collaborate with global and regional stakeholders to implement scalable growth initiatives.

What We're Looking For:

• 10+ years of experience in commercial strategy, trade marketing, or sales leadership within food manufacturing or FMCG sectors.
• Expertise in HoReCa, institutional sales, and RTM optimization across multiple regions.
• Experience in key markets such as MENAT or Europe.
• A combination of strategic thinking and practical commercial execution skills.
• Bachelor's degree in Business or related field; MBA preferred.

Join a bold and ambitious organization that’s redefining the foodservice landscape in the region. With a focus on innovation, performance, and a people-first culture, you will be empowered to lead, shape, and grow.