Vice President Of Marketing

Michael Page; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player in the UAE is seeking a dynamic Vice President of Marketing to lead innovative marketing initiatives across multiple divisions. This role involves overseeing creative marketing, media strategies, and event activations while fostering high-performing teams. The ideal candidate will have extensive experience in marketing, particularly in the Middle East, and a strong grasp of AI tools to enhance marketing efforts. This is a unique opportunity to make a significant impact in a leading company, driving regional strategies that resonate with diverse audiences and elevate brand presence.

Qualifications

• 18+ years of marketing experience with a focus on events and operations.
• Strong understanding of AI tools and marketing technology.

Responsibilities

• Lead the creative team in developing innovative marketing materials.
• Manage the marketing budget with efficient resource allocation.
• Own the sponsorship & activation roadmap to leverage assets for value.

Skills

Event Activation

Team Leadership

Marketing Strategy

Media Buying

AI Tools Implementation

Education

Bachelor's Degree in Marketing or Related Field

Tools

Content Management Systems

Media Planning Tools

AI-Driven Analytics Tools

Job description

The Vice President of Marketing will lead and oversee the marketing, communications, and events initiatives across the entire marketing group of divisions. The role encompasses creative, media, sponsorships & events, agencies, partnerships, and P&L management.

Client Details

Our client is a leading fuel and convenience provider in the UAE, operating hundreds of distribution points across the region. They are seeking a strong marketing leader to build robust teams in all aspects of marketing and lead regional initiatives.

Description

1. Creative Marketing:
   • Design & lead the creative team in developing innovative marketing materials.
   • Oversee the creation of visual content, ensuring alignment with brand guidelines and objectives.
   • Foster a collaborative environment that encourages creativity and high-quality output.
   • Implement AI tools to streamline creative processes and enhance content production.
   • Drive cost efficiency by reducing reliance on external agencies and enhancing internal capabilities.
   • Manage the content management system to ensure high-quality, consistent content delivery.
2. Media Department:
   • Lead the media department responsible for all paid media across channels.
   • Develop and execute comprehensive paid media strategies aligned with business goals.
   • Manage relationships with media agencies, suppliers, digital publishers, and partners.
   • Implement new tools and technologies to enhance media buying, planning, and performance.
   • Establish policies, processes, and best practices for efficient media operations.
   • Use AI-driven analytics to track media performance and optimize strategies.
   • Collaborate with stakeholders to align media campaigns with marketing objectives.
3. Sponsorships & Consumer Events:
   • Own the sponsorship & activation roadmap to leverage assets for value.
   • Plan and execute all events and sponsorship activations.
   • Develop strategies to select sponsorships and drive ROI.
   • Manage relationships with sponsors, partners, and vendors.
4. Agencies, Partnerships & Budget Governance:
   • Oversee relationships with external agencies and partners.
   • Manage the marketing budget with efficient resource allocation.
   • Utilize AI tools for budget tracking and optimization.
   • Evaluate and onboard new partnerships and tools.
   • Ensure seamless onboarding and integration of new partners.

Job Offer

This is an excellent opportunity to join a leading UAE company and spearhead regional marketing initiatives.

Minimum Requirements

• 18+ years of marketing experience, with a focus on events activation and operations.
• Regional Middle East experience is essential.
• Agency and in-house marketing experience is a plus.
• Proven ability to build, lead, and develop high-performing teams.
• Strong understanding of AI tools and marketing technology.
• Experience managing large marketing budgets.