Vice President - Digital Marketing

Job Purpose

• Develop digital marketing & social media strategy including digital marketing campaigns, advertising, promotions, and public relations to support the marketing objectives and maximize the positive exposure in local markets.
• Enhance Aldar brand awareness within the digital space, drive online brand dominance, online brand reputation, website traffic and acquiring leads/customers.

Roles And Responsibilities

• Develop digital marketing strategy by studying real estate purchase indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Develop a framework for Aldar Development social media presence.
• Improve and maintain relations with customers via online presence and social media formats.
• Evaluate end-to-end customer experience across multiple channels and customer touch points.
• Ensure marketing effectiveness by identifying short- and long-term challenges in the digital market that need to be addressed and recommend options and approaches to counteract them.
• Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Manage implementation of corporate communications guidelines in digital marketing.
• Obtain market share by developing marketing plans and programs for each product and directing promotional support.
• Analyze current and future market trends and report to relevant stakeholders.
• Brainstorm new and creative growth strategies through digital marketing.
• Maintain research database by identifying and assembling marketing information.
• Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Oversee web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Manage performance reporting of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify critical conversion points and drop off points and optimize user funnels.

Qualification And Experience

RELATED YEAR OF EXPERIENCE:

• Min of 10+ years of relevant experience in marketing communications and digital marketing.

YOE IN MANAGERIAL POSITION:

• Min of 2+ years of managerial experience.

FIELD OF EXPERIENCE:

• Real Estate sector.
• Experience in managing digital media performance agencies.

Technical And Interpersonal Skills

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Proficient in marketing research and statistical analysis.
• Able to identify and work with affiliates and lead generation companies.
• Able to establish partnerships with key digital companies.
• Strong project management and people management.
• Excellent communication and writing/presentation skills.
• Strong analytical and critical thinking.

QUALIFICATION:

• Bachelor's Degree in Marketing Communications, Marketing or related field.
• MBA preferred.